Sales Manager LIONS

About Informa PLC and Tahaluf

Informa PLC is a global leader in events and digital services. Tahaluf, a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF), operates as Saudi Arabia's largest B2B live and on-demand events organizer. Tahaluf is known for organizing large-scale events such as LEAP, Cityscape, Black Hat MEA, and CPHI Middle East, contributing significantly to the global events sector.

About LIONS Riyadh

LIONS Riyadh is a new festival launched by Tahaluf in partnership with LIONS and Saudi Arabia’s Ministry of Media. This event is designed to highlight Middle Eastern creativity on a global scale, connecting regional creative industries with international networks, brands, and decision-makers. The inaugural three-day festival will take place in Riyadh from December 6–8, 2027, bringing together CMOs, creative leaders, agencies, and emerging talent.

Role Overview: Sales Manager - LIONS Riyadh

The Sales Manager for LIONS Riyadh is responsible for overseeing assigned territories and contributing to the achievement of sales revenue targets. This full-time role, based in Riyadh, requires 2-5 years of experience and focuses on identifying, developing, and converting commercial opportunities across various sectors including brands, agencies, media companies, technology platforms, and the creative economy. The successful candidate will employ a consultative sales approach to match client objectives with relevant opportunities such as exhibition presence, brand experiences, sponsorship, and bespoke commercial solutions.

Key Responsibilities

• Achieve sales revenue targets, manage campaigns, and oversee floor plans within established timelines.
• Meet Key Performance Indicators (KPIs) related to phone time, face-to-face meetings, and system usage.
• Ensure high exhibitor satisfaction through regular follow-ups, onsite rebookings, and retention efforts.
• Provide timely and accurate reporting of sales results, pipeline, and activities.
• Develop new business with priority brands, agencies, media, technology, and creative-industry clients.
• Grow existing accounts by fostering deeper relationships and identifying relevant commercial opportunities.
• Communicate the LIONS proposition, audience, and Festival experience effectively.
• Contribute to a high-quality commercial mix that enhances the overall Festival.
• Identify, pitch, and secure participation from relevant brands, agencies, media companies, technology platforms, production businesses, and creative organizations.
• Drive sales performance in assigned product areas to achieve individual revenue targets.
• Understand client objectives and support their achievement through tailored event campaigns.
• Maintain regular contact with existing clients throughout the event cycle and manage accounts onsite to ensure satisfaction and retention.
• Build strong relationships with multiple client and customer stakeholders.
• Identify new prospects using industry media, social media, online resources, industry networking, and the company CRM.
• Develop new business and revenue streams, including sponsorship and other non-square-meter opportunities.
• Collaborate with Commercial, Marketing, and Creative teams to develop client-tailored solutions.
• Present and sell commercial opportunities through value-led pitches.
• Develop a strong understanding of the creative, advertising, media, and marketing landscape in Saudi Arabia and internationally.
• Ensure accurate capture of all sales activities, opportunities, and pipeline information in the CRM.
• Complete sales progress reporting, including revenue vs. target and activity reporting.
• Monitor debt reports and assist the finance team with revenue collection.
• Continuously research the market, gather customer feedback, attend competitor events, and network within the industry.
• Ensure market intelligence is available for the Head of Sales and Marketing Manager.
• Stay informed on industry trends, major agencies, brands, media platforms, and emerging creative businesses relevant to LIONS Riyadh.
• Support onsite account management to ensure clients receive the commercial experience promised.

Required Qualifications and Experience

• 2-5 years of experience in sales, preferably within the events, media, marketing, or creative sectors.
• Demonstrated ability to achieve and exceed sales revenue targets.
• Strong commercial drive and curiosity.
• Good understanding of the creative, advertising, marketing, and media sectors.
• Proficiency in prospecting, relationship building, and account management.
• Experience with CRM systems for tracking sales activities and pipeline.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia. The role involves working within an ambitious and committed team that encourages personal development and offers opportunities for growth within large-scale projects.