Strategic Partnerships & Marketing Growth Associate

About Nutrili and the Role

Nutrili is a rapidly growing wellness brand specializing in science-backed supplements, based in Riyadh and Dubai. The company focuses on making nutrition simple and enjoyable through products ranging from gummies and collagen to essential vitamins. Nutrili is seeking a Strategic Partnerships & Marketing Growth Associate to join its team in Riyadh. This full-time role requires 2-5 years of experience and focuses on building and managing strategic offline partnerships to drive measurable growth.

Role Overview

The Strategic Partnerships & Marketing Growth Associate will be responsible for developing and maintaining Nutrili's strategic offline partnerships. The role encompasses two primary areas: supporting key partners to enhance sell-through and visibility, and establishing new partnerships with wellness, corporate, and community entities. The ideal candidate will be commercially focused, structured, proactive, and capable of managing partners, activations, reporting, and follow-up processes effectively.

Key Responsibilities

• Manage and support priority partners post-listing, developing account plans for visibility, activations, staff education, and growth.
• Coordinate in-store activations, product education, sampling, POS material, and partner-specific campaigns to support sell-through.
• Collect feedback from stores and partners on product performance, customer objections, pricing, and reorder opportunities.
• Identify and develop new partnerships across various sectors including gyms, wellness centers, clinics, beauty salons, hotels, corporate wellness teams, and universities.
• Build and maintain a structured partnership pipeline, including opportunity value, next steps, and deadlines.
• Develop and negotiate partnership proposals, activations, sampling plans, and co-branded initiatives aligned with Nutrili's objectives.
• Plan and execute in-store activations, wellness pop-ups, sampling days, and corporate wellness sessions, ensuring clear objectives and post-event reporting.
• Coordinate with internal teams (marketing, content, design, sales, logistics) for smooth event and activation execution.
• Collect recurring feedback from partners and customers to identify common product questions, education gaps, and merchandising issues.
• Maintain a weekly partnerships and retail growth tracker, reporting on pipeline, meetings, proposals, activations, and outcomes against KPIs.

Qualifications and Requirements

• Saudi National.
• 3–6 years of experience in partnerships, business development, trade marketing, retail account management, brand activations, or key account growth.
• Experience in wellness, beauty, supplements, FMCG, pharmacy, consumer health, hospitality, fitness, or premium lifestyle brands is preferred.
• Strong relationship-building and negotiation skills.
• Demonstrated commercial mindset, connecting partnerships to revenue, sell-through, leads, and brand growth.
• Strong execution skills and ability to manage activations end-to-end.
• Ability to work independently in a fast-paced startup environment.
• Strong organization and follow-up discipline.
• Proficiency in using Google Sheets, trackers, reports, and basic performance dashboards.
• Excellent verbal and written communication skills.
• Strong understanding of premium consumer brands and Saudi customer behavior.
• Willingness to travel for partner meetings, retail visits, activations, and events.
• A network in Riyadh across retail, wellness, beauty, fitness, clinics, hotels, or corporate wellness is a strong advantage.

Work Environment and Impact

This role operates within a young, ambitious, and fast-moving team at one of the GCC’s growing wellness brands. The Associate will work directly on partnerships that influence customer discovery and experience of Nutrili products. The position offers the opportunity to contribute to the development of Nutrili’s retail, wellness, and strategic partnership engine, playing a role in the company's mission to simplify and empower nutrition.

Success Metrics

Success in this role is measured by the effective support of strategic partners, clear understanding of Nutrili products by store teams, disciplined planning and execution of activations, and the development of high-potential partners into repeatable growth channels. Measurable outcomes such as sales, leads, reorders, sampling, visibility, customer insights, and brand credibility are key indicators. The Associate will provide leadership with a clear weekly overview of the partner pipeline, active opportunities, and recommended actions.