Visitor Experience

About the Role

Expo 2030 Riyadh is seeking a Visitor Experience professional to oversee the Expo-wide theme architecture, content governance, and visitor-experience standards. This full-time role is based in Riyadh, Saudi Arabia, and requires 5-10 years of relevant experience.

The position involves setting cross-channel guardrails, managing approval processes, and aligning physical and virtual touchpoints to ensure narrative coherence, accessibility, and brand integrity across the Expo.

Visitor Experience and Engagement Responsibilities

• Issue visitor-experience standards for visitor journeys, sensory design, queue and crowd management, and inclusivity to establish minimum service and accessibility levels.
• Set accessibility and inclusive-design policies covering mobility, sensory needs, language, and neurodiversity to broaden participation and ensure compliance with Saudi and international standards.
• Publish destination design and brand-environment guidelines for wayfinding, materials, finishes, and placemaking to align physical touchpoints with the Expo’s identity.
• Maintain the cross-channel experience blueprint connecting onsite, digital, and Virtual Expo touchpoints for consistent visitor experience.
• Define experience KPIs, including visitor satisfaction, dwell time, repeat intent, and sentiment, in coordination with Corporate Performance & Insights.
• Synthesize test-event findings and visitor feedback into thematic updates and targeted experience improvements.

Theming and Content Strategy

• Act as custodian of the Expo’s overarching thematic narrative, ensuring coherence across pavilions, exhibits, programs, and communications.
• Define the Expo theme architecture and curatorial principles to anchor all storylines and exhibits in a coherent "one Expo" narrative.
• Interpret the Expo’s overarching theme and approved subthemes across all content and visitor experiences, ensuring thematic coherence and alignment with strategic direction.
• Operate content governance, including editorial guardrails, sensitive topics, and cultural alignment, to reduce reputational risk.
• Coordinate with Legal/IP on rights, clearances, and fair-use parameters to prevent content conflicts.
• Review pavilion and program concepts through curated clinics with the Expertise Team.
• Align School & Learning Programs content with the theme architecture to ensure age-appropriate narratives and measurable learning outcomes.
• Provide narrative guidance and asset packs to Marketing/Studios and Partnerships.

Strategy and Governance

• Run cross-functional approval gates with Design, Delivery, Marketing & Communications, and Digital & Technology to ensure pavilions and programs meet thematic and visitor-experience standards.
• Approve or waive exceptions through a documented variance process, balancing creativity with safety, operational feasibility, and brand protection, in line with ERC delegation of authority.
• Lead forums on thematic and visitor-experience decisions to accelerate cross-functional alignment and resolve conflicting requirements.

Leadership and Coordination

• Run cross-functional approval gates with Design, Delivery, and Marketing & Communications to ensure pavilions and programs meet thematic and visitor-experience standards.
• Approve or waive exceptions through a documented variance process, balancing creativity with safety, operational feasibility, and brand protection, within delegated authority.
• Lead executive forums on thematic and visitor-experience decisions to accelerate cross-functional alignment and resolve conflicting visitor-experience requirements.

Qualifications and Experience

• A minimum of 5-10 years of experience in a related field.
• Demonstrated ability to oversee complex projects involving multiple stakeholders.
• Strong understanding of visitor experience principles, content governance, and brand integrity.
• Experience in setting and enforcing standards for large-scale events or destinations.