محرر إعلانات

About the Role

Season Lifestyle is seeking an Advertising Copywriter to join their team in Riyadh. This full-time role focuses on developing compelling advertising copy and creative concepts that drive engagement and conversions. The ideal candidate will understand that successful advertising goes beyond mere words, encompassing a strong idea, a clear message, and a deep understanding of the customer journey from attention to action.

Key Responsibilities

The Advertising Copywriter will be responsible for developing and writing advertising texts and ideas for digital campaigns. This includes the entire process from research and audience understanding to developing hooks, angles, scripts, and finally, testing and optimizing ad performance. The primary goal is to produce testable advertising messages and ideas that contribute to improving campaign performance.

1. Ad Copywriting:
   • Write strong and varied hooks.
   • Develop scripts for video ads and User-Generated Content (UGC).
   • Create ads for Meta, Snapchat, TikTok, and Google platforms.
   • Write primary text, headlines, and Calls to Action (CTAs).
   • Develop copy for landing pages and marketing messages/offers.
   • Craft copy for various creatives and develop multiple versions for a single ad.
2. Idea and Creative Angle Development:
   • Innovate different advertising angles for a single product.
   • Translate product features into clear customer benefits.
   • Develop ideas based on customer problems and desires.
   • Build "Us vs. Them" and comparison-based ideas.
   • Develop curiosity and pattern interrupt ideas.
   • Write UGC ideas that are suitable for filming and execution.
   • Develop storytelling for advertisements and find new angles for products.
   • Convert insights into clear creative concepts.
3. Customer Research and Understanding:
   • Study the target audience and understand purchase motivations.
   • Analyze customer problems, needs, and objections.
   • Review customer comments and competitor reviews/messages.
   • Research insights that can be transformed into advertising angles.
   • Monitor ads and creative trends in the market.
   • Continuously build a database of hooks, angles, insights, objections, benefits, and CTAs.
4. Ad Message Construction:
   • Construct ads following the sequence: Attention → Problem → Insight → Solution → Desire → Proof → CTA.
   • Understand and utilize frameworks such as AIDA, PAS, FPO, Storytelling, Direct Response, Problem/Solution, Comparison, Before/After, and Objection Handling.
5. UGC and Creative Scripting:
   • Write concise and clear scripts for content creators.
   • Define the hook in the first few seconds of the video.
   • Build a logical sequence for scenarios and define the main message.
   • Naturally integrate product benefits and address customer objections within the scenario.
   • Write clear CTAs and provide creators with directions for execution.
   • Develop multiple script versions for testing different angles.
6. Collaboration with Performance Marketing:
   • Understand key performance indicators (KPIs) such as CTR, CPC, CVR, CPA/CAC, ROAS, MER, Conversion Rate, and Engagement.
   • Connect performance metrics to creative elements to identify areas for improvement or successful patterns.
7. Testing and Optimization:
   • Create multiple ad variations and test different hooks, advertising angles, headlines, CTAs, messages, and offers.
   • Analyze A/B testing results to identify successful creative patterns.
   • Develop new versions of successful ads and discard weak ideas based on data.
   • Continuously build and improve the creative library.

Team Collaboration

The Advertising Copywriter will work directly with the Marketing Manager, Creative Strategist, Media Buyer, Creative Creator, Graphic Designer, Photographer/Videographer, and E-commerce Team. This collaboration aims to transform ideas from research and insight into optimized ads, following a process from Research → Insight → Angle → Concept → Hook → Script → Creative → Ad → Data → Optimization.

Qualifications and Requirements

• Practical experience in Copywriting / Advertising Copywriting.
• Strong understanding of Direct Response Marketing.
• Understanding of consumer behavior and persuasion principles.
• Ability to translate product features into clear benefits.
• Ability to write concise and direct advertisements.
• Ability to develop multiple angles for a single product.
• Good understanding of Performance Marketing and ad performance analysis basics.
• Excellent Arabic writing skills, with the ability to write in the Saudi dialect when needed.
• Good knowledge of English is considered an advantage.
• A real portfolio containing advertising work is required.

Preferred Experience and Skills

• Experience in E-commerce, Performance Ads, and UGC.
• Experience in Fashion / Beauty / Lifestyle sectors.
• Experience in writing Landing Pages and A/B Testing.
• Experience in Creative Strategy.
• Previous experience linked to actual campaign results.

Performance Indicators (KPIs)

Performance will be evaluated based on the quality and impact of work, not solely on the number of words written. Key indicators include the performance of creatives developed, CTR, CVR, CPA/CAC, ROAS/MER, success of hooks and creative angles, A/B testing results, number of executable and testable advertising ideas, ability to develop ads based on data, and speed/quality of brief and campaign execution.

When applying, please send your portfolio along with your CV.