Business Development Specialist (Experience in Airport and Aviation Ecosystem) / Arabic Speaker

About SITA

SITA provides technology and communication innovations to the global air travel industry, operating in 95% of international airports and serving over 2,500 transportation and government clients. The company is recognized as a Great Place to Work® by 79% of its employees.

Role Overview: Business Development Specialist

SITA is seeking a Business Development Specialist for a full-time position in Makkah and Jeddah, Saudi Arabia. This role is central to driving business growth, expanding customer relationships, and increasing market presence within a defined portfolio. Reporting to the Head of Business Development KSA, the specialist will focus on expanding SITA’s presence across the core airport and wider aviation ecosystem in Saudi Arabia. The role requires 5-10 years of experience and involves close collaboration with Sales, Product, and Marketing teams to identify, qualify, and develop new business opportunities, establish new customer relationships, and build a sustainable pipeline.

Key Responsibilities

• Identify, develop, and qualify new business opportunities across prospective customers, new buying centers within existing customers, and the wider airport and aviation ecosystem.
• Support revenue growth initiatives through upselling, cross-selling, and proactive customer engagement activities.
• Build and maintain strong relationships with customers, partners, and key industry stakeholders.
• Execute targeted demand generation and prospecting activities to increase market awareness and create sales opportunities.
• Collaborate with Sales teams on customer and opportunity strategies, taking ownership of assigned opportunities from initial identification and qualification through proposal development and commercial progression.
• Support customer meetings, presentations, workshops, webinars, and industry events to promote SITA solutions and value propositions.
• Build and maintain a healthy, qualified, and accurate pipeline aligned with agreed pipeline-generation, opportunity-conversion, and growth objectives, ensuring all activities and opportunities are kept current in SITA’s CRM.
• Support proposal development, RFP responses, and customer-facing commercial documentation.
• Gather and communicate intelligence on Saudi aviation developments, airport investment programs, customer priorities, procurement plans, competitors, and emerging market opportunities.
• Contribute to the development of customer success stories, value propositions, and sales enablement content.
• Develop and maintain a structured map of the Saudi airport and aviation ecosystem, including key organizations, decision-makers, influencers, partners, investment priorities, and upcoming projects.
• Proactively prospect for new customers and identify whitespace opportunities where SITA has limited or no existing commercial presence.
• Identify and engage relevant ecosystem partners, consultants, system integrators, and industry stakeholders to extend SITA’s market reach and support partner-led opportunity creation.

Required Skills and Qualifications

Success in this role requires a combination of commercial acumen, consultative selling capabilities, and strong relationship-building skills. The role also demands the ability to leverage Strategic Storytelling & Executive Communication to communicate value effectively and Ecosystem Partnerships & Hunter Growth to identify new opportunities, expand market reach, and accelerate pipeline growth. Candidates should have 5-10 years of relevant experience.

Work Environment and Benefits

SITA operates in 200 countries, fostering a diverse and inclusive environment. The company offers flexible work arrangements including Flex Week (up to 2 days/week work from home), Flex Day, and Flex-Location (up to 30 days a year to work from any location globally). Employee wellbeing is supported through an Employee Assistance Program (EAP) and Champion Health platform. Professional development is emphasized with access to platforms like LinkedIn Learning, Microsoft’s Enterprise Skills Initiative, Airport Council International, Pluralsight, Harvard Business Publishing, and Stanford. SITA provides competitive benefits aligned with local market and employment status and is an Equal Opportunity Employer, valuing a diverse workforce.