Corporate Brand Manager

About the Role

Big Fish Consult is seeking a Corporate Brand Manager to join their team in Makkah, with work also covering Jeddah. This full-time role is responsible for developing, implementing, and safeguarding the organization’s brand strategy across all internal and external channels. The Corporate Brand Manager will ensure consistent brand positioning, strengthen market presence, enhance customer perception, and drive brand growth through integrated marketing and communication initiatives.

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with organizational goals and market positioning.
• Define and maintain brand architecture, value proposition, tone of voice, and visual identity standards.
• Ensure consistent application of brand guidelines across all communication channels and customer touchpoints.
• Monitor and safeguard brand integrity and reputation across all platforms and materials.
• Plan, manage, and oversee integrated branding and marketing campaigns across digital, print, media, events, and outdoor channels.
• Conduct market analysis and competitor benchmarking to identify trends, opportunities, and brand positioning improvements.
• Oversee the development of corporate branding materials, presentations, signage, publications, and digital assets.
• Lead, mentor, and develop branding and creative teams to achieve departmental objectives.
• Prepare reports and presentations for management on brand performance, campaign outcomes, and strategic recommendations.

Qualifications and Experience

• 5-10 years of relevant experience in brand management.
• Demonstrated ability to develop and implement brand strategies.
• Experience in managing integrated marketing and branding campaigns.
• Proficiency in market research and consumer insights.
• Experience in overseeing corporate identity and communications.
• Leadership experience with the ability to mentor and develop teams.

Core Competencies

• Customer Focus
• Communication & Collaboration
• Accountability & Professionalism
• Creativity & Innovation
• Strategic Thinking
• Planning & Organization
• Problem Solving & Decision Making
• Results Orientation
• Leadership & Team Development
• Adaptability & Change Management

Working Conditions and Authority

This is an office-based role that may require occasional travel for meetings, events, campaigns, and site visits. The position involves frequent interaction with internal departments, external agencies, vendors, and stakeholders. Flexibility in working hours may be required during campaigns, events, or project deadlines. The Corporate Brand Manager is expected to recommend and implement branding initiatives, approve branding materials, coordinate with vendors, and monitor branding budgets within approved limits.