Senior CVM / Segmentation Head

About Code Ninja

Code Ninja is a technology and AI consulting firm that delivers embedded and forward-deployed engineering and business teams. The firm operates across KSA, Pakistan, Egypt, and Latin America, partnering with leading enterprises to drive digital transformation and commercial growth.

The Role: Senior CVM / Segmentation Head

Code Ninja is seeking a Senior CVM / Segmentation Head to lead customer lifecycle management for a retail banking client. This full-time role involves owning the strategy across acquisition, cross-sell, retention, and win-back. The position requires 5-10 years of experience and sits at the intersection of commercial strategy, data-driven decision making, and stakeholder leadership, focusing on driving customer value and revenue optimization across the entire customer base.

Key Responsibilities

• Own the end-to-end CVM strategy across the customer lifecycle, including acquisition, cross-sell, retention, and win-back.
• Define and track Key Performance Indicators (KPIs) for customer value, engagement, and revenue performance.
• Design and execute commercial levers such as pricing, offers, and incentives to optimize customer value.
• Lead campaign design, execution, and experimentation, including A/B testing and uplift modelling, to improve commercial outcomes.
• Drive customer segmentation strategy to enable targeted and personalized interventions.
• Partner cross-functionally with Marketing, Data/Analytics, Product, and Finance teams to align on commercial priorities.
• Manage stakeholder relationships at senior and leadership levels, presenting strategy and results.
• Lead and develop a team executing CVM initiatives, where applicable.

Required Experience

Candidates should possess 5-10 years of relevant professional experience in Customer Value Management or segmentation roles, ideally within the retail banking sector or a related field.

Role Impact and Environment

This is a senior leadership position with direct influence on commercial outcomes, offering the opportunity to lead CVM strategy for a major regional client. The role operates within a forward-deployed team, combining consulting expertise with hands-on execution.

Application Process

We invite qualified candidates to apply for this position.