Marketing Specialist

About the Role

شركة عمر الزرعة للتطوير العقاري is seeking a Marketing Specialist to drive growth and execute strategic marketing plans. This full-time role is based in Al-Ahsa and Al Hafuf, Eastern region, with a salary range of 4,000 SAR – 6,000 SAR. The specialist will focus on real estate marketing, digital platforms, logistics, supply chain services, and B2B platforms.

Role Overview

The Marketing Specialist will be responsible for executing targeted ad campaigns and advancing digital marketing efforts to expand the user base and generate leads across various sectors. This includes optimizing marketing channels and campaign performance to achieve sales targets and drive growth objectives.

Key Responsibilities

• Prepare and track project marketing strategies and Go-To-Market plans for B2B and B2C products and features.
• Build content calendars, write and review marketing and promotional materials, and tailor messaging for each project and target audience.
• Create creative briefs for designs and videos, monitor execution, and coordinate with content, design, media production, tech, sales, and operations teams.
• Analyze real estate projects to define competitive advantages and target segments, conducting market research, competitor analysis, pricing studies, and trend tracking.
• Translate digital platform and product features into clear marketing messages and contribute to user acquisition strategies.
• Analyze the customer journey and optimize websites and landing pages to improve conversion rates.
• Plan and manage paid ad campaigns across Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads for various objectives (Lead Generation, Awareness, Traffic, Conversion, Retargeting).
• Define target audiences, budgets, and channels, and execute A/B testing on ad creative, offers, and landing pages.
• Track and optimize KPIs (CPL, CPA, CPC, CTR, Conversion Rate, ROAS), analyze top-performing channels, and recommend budget reallocations.
• Monitor lead sources and evaluate lead quality in direct alignment with the sales team.
• Support email marketing, WhatsApp, and SMS campaigns, while overseeing SEO efforts and keyword optimization.
• Analyze marketing data to prepare weekly, monthly, and periodic performance reports, presenting actionable recommendations to the Marketing Manager.
• Monitor social media accounts, ensure timely execution of tasks, and identify continuous improvement opportunities.

Qualifications and Experience

• 2-5 years of experience in marketing.
• Proven ability to execute strategic marketing plans across diverse domains.
• Experience with digital marketing platforms and paid ad campaigns.
• Strong analytical skills for market research, competitor analysis, and performance tracking.

Work Environment

This is a full-time position located in Al-Ahsa and Al Hafuf, within the Eastern region. The role involves collaboration with various internal teams including content, design, media production, tech, sales, and operations.

Application Process

Candidates interested in this Marketing Specialist role are encouraged to apply.