Marketing Specialist📣 Job Ad

Job Purpose
The Marketing Specialist will be responsible for executing targeted marketing strategies to enhance the visibility of Starlinks’ Freight & Transportation (F&T) services. This role will manage account-based marketing (ABM) strategies, create customer-focused campaigns, and work closely with cross-functional teams to generate leads and position Starlinks as a leader in logistics and freight solutions.

Main Job Responsibilities

• Account-Based Marketing (ABM)
  • Develop and execute ABM programs targeting high-value F&T accounts.
  • Collaborate with the sales team to create account plans, customer personas, and tailored marketing strategies.
  • Design personalized marketing journeys based on account needs and buying cycles.
  • Measure ABM campaign performance and optimize based on insights.
• Brand Development and Positioning
  • Assist in creating F&T sales decks, brochures, landing pages, and LinkedIn content.
  • Ensure messaging consistency across all F&T customer touchpoints, highlighting expertise, reliability, and regional excellence.
  • Leverage internal subject matter experts (*, operational leaders) in marketing storytelling.
• Campaign Management
  • Plan and execute multi-channel F&T campaigns (email, paid media, LinkedIn, WhatsApp, events).
  • Collaborate with external agencies and internal teams on campaign timelines.
  • Manage and update marketing content calendars specific to Freight and Transportation.
• CRM and Lead Management
  • Work closely with the CRM team to manage F&T customer databases (HubSpot).
  • Support sales enablement through lead nurturing, newsletters, and proactive communication flows.
  • Track and report on campaign performance through CRM dashboards.
• Cross-Functional Collaboration
  • Work with B2B, Relocation, and Ecommerce marketing teams to ensure aligned messaging.
  • Partner with Compliance, Operations, and Sales teams to incorporate certifications, pricing desks, and service innovations into marketing.

Requirements

• 3+ years experience in B2B marketing, preferably in freight, logistics, or transportation sectors.
• Strong understanding of account-based marketing (ABM) principles.
• Hands-on experience with CRM tools (HubSpot preferred) and campaign management.
• Excellent project management and stakeholder communication skills.
• Strong content creation and messaging development abilities.
• Comfortable operating in a fast-paced, growing environment.
• Knowledge of Saudi, GCC, or broader Middle East logistics markets is a plus.

Join Advanced Motors as a Marketing Specialist!
Advanced Motors Company is the exclusive brand agent in the Kingdom for international brands specializing in oils and auto spare parts. Established in 2012, we deliver high-quality products and services to our customers. With over 100000 clients and more than 5 branches across the Kingdom, we pride ourselves on excellence and reliability in the automotive industry.

Role Overview:
This full-time, on-site position in Al Khobar requires a Marketing Specialist to oversee brand marketing activities, develop and execute brand strategies, and ensure consistency across all marketing channels.

Key Responsibilities:

• Conduct market research and data analysis.
• Plan and execute marketing campaigns.
• Collaborate with various departments and manage external partnerships.
• Monitor brand performance and drive brand growth.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience in brand management and marketing strategy.
• Proficiency in campaign planning and execution.
• Strong analytical and problem-solving abilities.
• Excellent written and verbal communication skills in Arabic.

Arabic proficiency is mandatory, and priority is given to Saudi nationals and residents in KSA only. Apply now to be part of our dynamic team!