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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationAl Khobar
Job Purpose
The Marketing Specialist will be responsible for executing targeted marketing strategies to enhance the visibility of Starlinks’ Freight & Transportation (F&T) services. This role will manage account-based marketing (ABM) strategies, create customer-focused campaigns, and work closely with cross-functional teams to generate leads and position Starlinks as a leader in logistics and freight solutions.

Main Job Responsibilities
  • Account-Based Marketing (ABM)
    • Develop and execute ABM programs targeting high-value F&T accounts.
    • Collaborate with the sales team to create account plans, customer personas, and tailored marketing strategies.
    • Design personalized marketing journeys based on account needs and buying cycles.
    • Measure ABM campaign performance and optimize based on insights.
  • Brand Development and Positioning
    • Assist in creating F&T sales decks, brochures, landing pages, and LinkedIn content.
    • Ensure messaging consistency across all F&T customer touchpoints, highlighting expertise, reliability, and regional excellence.
    • Leverage internal subject matter experts (*, operational leaders) in marketing storytelling.
  • Campaign Management
    • Plan and execute multi-channel F&T campaigns (email, paid media, LinkedIn, WhatsApp, events).
    • Collaborate with external agencies and internal teams on campaign timelines.
    • Manage and update marketing content calendars specific to Freight and Transportation.
  • CRM and Lead Management
    • Work closely with the CRM team to manage F&T customer databases (HubSpot).
    • Support sales enablement through lead nurturing, newsletters, and proactive communication flows.
    • Track and report on campaign performance through CRM dashboards.
  • Cross-Functional Collaboration
    • Work with B2B, Relocation, and Ecommerce marketing teams to ensure aligned messaging.
    • Partner with Compliance, Operations, and Sales teams to incorporate certifications, pricing desks, and service innovations into marketing.

Requirements
  • 3+ years experience in B2B marketing, preferably in freight, logistics, or transportation sectors.
  • Strong understanding of account-based marketing (ABM) principles.
  • Hands-on experience with CRM tools (HubSpot preferred) and campaign management.
  • Excellent project management and stakeholder communication skills.
  • Strong content creation and messaging development abilities.
  • Comfortable operating in a fast-paced, growing environment.
  • Knowledge of Saudi, GCC, or broader Middle East logistics markets is a plus.

Requirements

  • Open for all nationalities
  • No experience required

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