Marketing Specialist📣 Job Ad

in Takamul Technologies

about 9 hours ago

	Contract Type	Full-time
	Workplace type	On-site
	Location	Al Khobar

Join Our Team as a Marketing Communications Specialist!
At Takamul Technologies, we are at the forefront of digital transformation solutions in alignment with Saudi Vision 2030. We are seeking a bilingual (Arabic and English) Marketing Communications Specialist who will lead the creation and execution of strategic marketing campaigns to promote our technology-driven products and services.

Job Purpose:
This role involves generating inbound leads, crafting compelling messaging, managing the creation of marketing materials, and ensuring strong brand communication across multiple channels.

Key Responsibilities:

Strategic Communications and Campaign Management:
- Develop and execute online and offline marketing strategies aligned with business objectives.
- Design and manage multi-channel campaigns (social media, digital, events, etc.) to generate inbound leads.
- Collaborate with internal teams to develop go-to-market strategies for new offerings.
Content Creation and Marketing Material:
- Lead the creation of high-quality content in Arabic and English.
- Collaborate with designers for creating presentations and visual assets.
Lead Generation and Performance Management:
- Own performance of inbound lead generation, ensuring optimization of funnels.
- Monitor marketing performance using tools like Google Analytics.
Case Study and Portfolio Development:
- Curate case studies showcasing real-world applications of our services.

Qualifications:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
35 years of experience in a similar marketing communications role.
Excellent writing and editing skills in both Arabic and English.
Strong understanding of digital marketing and lead nurturing strategies.

Preferred Traits:
- Results-oriented and capable of strong project management.
- Strong storytelling abilities.

Performance Metrics:
- Increase in qualified inbound leads.
- Volume and engagement of content produced.

Requirements

Open for all nationalities
No experience required

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The Marketing Specialist will be responsible for executing targeted marketing strategies to enhance the visibility of Starlinks’ Freight & Transportation (F&T) services. This role will manage account-based marketing (ABM) strategies, create customer-focused campaigns, and work closely with cross-functional teams to generate leads and position Starlinks as a leader in logistics and freight solutions.

Main Job Responsibilities

Account-Based Marketing (ABM)
- Develop and execute ABM programs targeting high-value F&T accounts.
- Collaborate with the sales team to create account plans, customer personas, and tailored marketing strategies.
- Design personalized marketing journeys based on account needs and buying cycles.
- Measure ABM campaign performance and optimize based on insights.
Brand Development and Positioning
- Assist in creating F&T sales decks, brochures, landing pages, and LinkedIn content.
- Ensure messaging consistency across all F&T customer touchpoints, highlighting expertise, reliability, and regional excellence.
- Leverage internal subject matter experts (*, operational leaders) in marketing storytelling.
Campaign Management
- Plan and execute multi-channel F&T campaigns (email, paid media, LinkedIn, WhatsApp, events).
- Collaborate with external agencies and internal teams on campaign timelines.
- Manage and update marketing content calendars specific to Freight and Transportation.
CRM and Lead Management
- Work closely with the CRM team to manage F&T customer databases (HubSpot).
- Support sales enablement through lead nurturing, newsletters, and proactive communication flows.
- Track and report on campaign performance through CRM dashboards.
Cross-Functional Collaboration
- Work with B2B, Relocation, and Ecommerce marketing teams to ensure aligned messaging.
- Partner with Compliance, Operations, and Sales teams to incorporate certifications, pricing desks, and service innovations into marketing.

Requirements

3+ years experience in B2B marketing, preferably in freight, logistics, or transportation sectors.
Strong understanding of account-based marketing (ABM) principles.
Hands-on experience with CRM tools (HubSpot preferred) and campaign management.
Excellent project management and stakeholder communication skills.
Strong content creation and messaging development abilities.
Comfortable operating in a fast-paced, growing environment.
Knowledge of Saudi, GCC, or broader Middle East logistics markets is a plus.

0-1 years