Marketing Specialist📣 Job Ad

About Us:
At 51Talk, we are pioneers in the education industry, with a commitment to innovation and excellence. As we continue to expand our reach globally, we are looking for a seasoned Marketing Specialist to enhance our marketing efforts and contribute to our growth. This role is ideal for professionals who are eager to deepen their marketing expertise and play a pivotal role in a leading international company.

Job Description:
The Marketing Specialist will be responsible for crafting and executing comprehensive marketing strategies to enhance our brand presence and drive business growth. This role demands a high level of creativity, analytical prowess, and proficiency in various marketing platforms.

Responsibilities:

• Design and implement innovative marketing campaigns across multiple channels including social media, digital platforms, email, and WhatsApp.
• Develop and refine strategies for influencer marketing to effectively engage with target audiences.
• Analyze marketing data to identify trends, measure performance, and refine strategies to improve effectiveness.
• Collaborate closely with other departments to ensure a unified approach to customer outreach.
• Continuously research and test new marketing channels and technologies to stay at the forefront of industry trends.
• Report on the effectiveness of marketing campaigns and provide actionable insights.

Skills and Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• At least 2 years of professional experience in marketing, with a proven track record of successful campaign management.
• Strong communication skills for effective collaboration across various departments.
• Advanced skills in data analysis with the ability to translate insights into action.
• Proficient in Business English, suitable for an international workplace.
• Experience with CRM tools, Google Analytics, and marketing automation platforms.
• Self-motivated, detail-oriented, and capable of managing multiple projects simultaneously.

Why Join Us?
51Talk is a dynamic workplace that offers its employees opportunities for professional growth, creativity, and development. Our team is driven by innovation and is committed to achieving market-leading results. As part of our team, you will have the opportunity to work on exciting projects that influence the education industry and shape the future of our global brand.

Are you a creative storyteller, digital marketing expert, and visual content creator looking to make a meaningful impact? A prestigious Culinary Academy in Saudi Arabia is seeking a Marketing Specialist to lead the charge in showcasing the academy's mission, values, and student success stories to the world.

In this exciting and purpose-driven role, you’ll work alongside a passionate Business Development Team to craft engaging campaigns, create inspiring content, and shape the academy's digital identity. This is an ideal opportunity for candidates who bring a mix of marketing strategy, graphic design, and photography skills—and are eager to use their talent to promote educational excellence and community engagement.

KEY RESPONSIBILITIES:

• Digital Marketing Strategy & Execution: Design and execute impactful digital marketing campaigns across various platforms (website, social media, email, digital ads). Align all efforts with the academy's strategic goals, positioning, and brand voice.
• Visual Content Creation: Plan and produce high-quality graphics, videos, and photography to support marketing initiatives and bring the academy's story to life. Capture events, student activities, and instructor highlights for visual storytelling.
• Social Media Management: Own and grow the academy's social media presence on Instagram, LinkedIn, Twitter, and emerging platforms. Create and schedule compelling content to engage followers and increase reach.
• SEO & Online Visibility: Implement SEO best practices and support SEM initiatives to enhance website traffic and discoverability.
• Email Campaigns & Audience Engagement: Build and manage targeted email marketing campaigns to promote programs, events, and success stories. Monitor engagement and refine campaigns using performance insights.
• Analytics & Optimisation: Use analytics tools to track KPIs, assess campaign performance, and generate reports. Leverage insights to optimise content, targeting, and messaging.
• Website Collaboration & Updates: Support website updates and improvements in collaboration with the technical/web team, ensuring a user-friendly and visually aligned experience.
• Brand Alignment & Messaging: Ensure brand consistency across all digital channels, campaigns, and materials.
• Partnership Support & Cross-Team Collaboration: Work closely with the Business Development Assistant, Communications Officer, and Graphic Designer to align messaging and maximise outreach.
• Budget Awareness: Help manage the marketing budget to ensure cost-effective execution of campaigns.

QUALIFICATIONS & REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, Media, Advertising, or a related field.
• 25 years of experience in a digital marketing or creative role (preferably in education, hospitality, F&B, or creative industries).
• Proven experience with marketing strategy, content creation, and multi-channel campaign execution.
• Graphic design and photography skills are essential; experience with Adobe Creative Suite or Canva preferred.
• Strong understanding of social media algorithms, trends, and engagement strategies.
• Knowledge of SEO/SEM, Google Analytics, email marketing platforms (Mailchimp, HubSpot, etc.).
• Excellent written and visual storytelling abilities.
• Ability to work cross-functionally in a fast-paced and creative environment.
• Creative, proactive, results-driven, and highly adaptable to digital trends.

WHY JOIN?

• Be part of a collaborative and dynamic team focused on creativity, growth, and storytelling.
• Use your visual design and content creation skills to influence and inspire diverse audiences.
• Advance your career in a multi-faceted marketing role with room to innovate, lead, and grow.

Be part of something bigger than marketing. Help shape the future of culinary education through creativity, strategy, and innovation.