Digital Marketing Specialist📣 Job Ad

About the Role
The Digital Marketing Officer at Batterjee Medical College plays a crucial role in developing, implementing, and optimizing data-driven digital marketing strategies aimed at enhancing student recruitment and brand visibility in the medical higher education sector.

Key Responsibilities:

• Digital Strategy & Campaign Management: Create and execute marketing strategies to boost recruitment and visibility, manage paid advertising campaigns across various platforms, and work with content specialists for alignment.
• Email Marketing & Automation: Develop and manage email marketing campaigns using CRM systems to nurture leads and track performance metrics.
• Performance Analytics & Reporting: Utilize analytics tools to track and analyze campaign performance, conduct A/B testing, and provide actionable insights through performance reports.
• Budget & Resource Management: Oversee digital marketing budgets to ensure effective resource allocation and collaborate with external vendors for specialized projects.

Requirements:

• Bachelor’s degree in relevant fields (Digital Marketing, Marketing, Business).
• 35 years of experience in digital marketing, preferably in higher education or healthcare.
• Proficiency with Google Ads, Facebook Ads, and analytics tools.
• Strong analytical and project management skills.

Job Summary:
We seek a creative and data-driven Digital Marketing Specialist (Saudi Nationals Only) to lead our online marketing efforts. You will be responsible for planning, executing, and optimizing digital campaigns that drive customer engagement, boost online orders, and grow Lezzo’s brand across platforms like Instagram, TikTok, Google, and food delivery apps.

Key Responsibilities:

• Develop and manage digital marketing campaigns across social media, Google Ads, and Meta platforms.
• Create engaging, original content for Instagram, TikTok, and Snapchat aligned with Lezzo’s brand voice.
• Monitor and grow follower engagement and online community interaction.
• Optimize ad performance through A/B testing, targeting, and analytics.
• Collaborate with designers, photographers, and influencers to deliver campaign assets.
• Coordinate promotions, product launches, and seasonal campaigns online.
• Track and report key performance indicators (KPIs) such as ROI, engagement rate, reach, and conversions.
• Manage the restaurant’s presence on food delivery platforms (HungerStation, Jahez, etc.), ensuring visibility and accuracy.
• Analyze trends, competitors, and customer behavior to improve strategy.
• Stay up-to-date with digital trends and algorithm updates.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2 years of experience in digital marketing, preferably in F&B or retail.
• Strong knowledge of Meta Ads Manager, Google Ads, and social media tools.
• Excellent writing and storytelling skills in both Arabic and English.
• Creative thinker with a strong eye for design and content quality.
• Understanding of SEO and website analytics (Google Analytics).
• Experience with food delivery app platforms is an advantage.

Join Our Team as a Digital Marketing Specialist

We are looking for a talented Digital Marketing Specialist to manage our digital advertising campaigns and promote our brand effectively in the online marketplace. Your expertise in digital marketing will play a crucial role in enhancing our online presence and driving sales and engagement.

Key Responsibilities:

• Manage and optimize digital advertising campaigns.
• Utilize social media and digital analysis platforms for marketing projects.
• Prepare marketing content that effectively communicates our brand message.

Requirements:

• Experience in managing digital advertising campaigns.
• Knowledge of social media platforms and digital analytics.
• Fluent in English.

Education:

• Bachelor's Degree required.

Experience:

• Mid Level experience, preferably 4 to 10 years.