Digital Marketing Specialist📣 Job Ad

Join the Team at مجموعة شركات اليسر!
We are looking for a strategic, performance-driven Digital Marketing Manager to lead our digital and creative growth initiatives in a dynamic, fast-paced startup environment. If you're passionate about scaling mobile-first brands, thrive on data, and can lead both performance and creative marketing teams—this is your chance to make a real impact.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with performance KPIs and growth targets.
• Manage and optimize multi-channel paid campaigns across various platforms, focusing on ROI.
• Oversee the implementation of Firebase, Google Tag Manager, and other tracking solutions for accurate performance measurement.
• Define, track, and optimize key e-commerce and app KPIs.
• Lead and mentor the in-house marketing team and supervise the creation of marketing assets.
• Ensure all creative output aligns with brand strategy and campaign objectives.
• Monitor and report on performance using various analytics tools.
• Collaborate with cross-functional teams to ensure alignment of messaging and marketing goals.
• Stay ahead of emerging trends in app marketing and digital growth.

Required Qualifications:

• 810 years of digital marketing experience, with at least 5 years in app-based and e-commerce.
• Proven success in leading performance marketing campaigns.
• Strong technical experience with Firebase and mobile app tracking tools.
• Ability to lead and grow marketing teams.
• Deep experience in overseeing creative asset production.
• Strong analytical mindset and communication skills, fluent in both English and Arabic.
• Previous experience in the Saudi market is highly preferred.
• Bachelor’s degree in Marketing, Communications, Data Analytics, or a related field.