Marketing Specialist

About Govyy
Govyy is a fast-growing eCommerce brand specializing in premium facial tissues and napkins, delivering high-quality hygiene products directly to consumers across Saudi Arabia. Based in Jeddah, we are dedicated to enhancing customer convenience and satisfaction through innovative digital marketing strategies.

Role Overview
As an Email Marketing Specialist, you will be responsible for developing and executing email marketing campaigns that drive customer engagement, retention, and sales. You will play a critical role in crafting personalized, data-driven email strategies to enhance Govyy’s brand presence, improve customer lifetime value (CLV), and boost revenue from our existing and potential customers.

Key Responsibilities

• Email Strategy & Campaign Management
  • Plan, develop, and execute email marketing campaigns (newsletters, promotions, abandoned cart emails, re-engagement campaigns, etc.).
  • Segment and personalize email lists to target different customer personas effectively.
  • Automate email workflows, including welcome sequences, retention campaigns, and upsell sequences.
  • Optimize email send times, frequency, and content to maximize open rates, CTR, and conversions.
• Content Creation & Optimization
  • Write compelling email copy, subject lines, and CTAs that drive engagement and conversions.
  • Design visually appealing and mobile-responsive email templates using email marketing tools.
  • A/B test subject lines, email layouts, and messaging to continuously improve campaign performance.
• Analytics & Performance Tracking
  • Monitor key email marketing KPIs, including open rates, click-through rates, conversion rates, and unsubscribe rates.
  • Use data-driven insights to refine email strategies and improve performance.
  • Generate reports and provide recommendations to enhance customer retention and email engagement.
• Customer Journey & Lifecycle Marketing
  • Develop and manage behavior-based email campaigns to nurture leads and increase repeat purchases.
  • Create win-back strategies to re-engage inactive customers.
  • Align email marketing efforts with overall CRM and customer loyalty strategies.
• Collaboration & Compliance
  • Work closely with content creators, designers, and the marketing team to align email marketing with broader digital campaigns.
  • Ensure all email campaigns comply with privacy regulations (*, GDPR, CAN-SPAM, Saudi eCommerce regulations).

Qualifications & Requirements

• 3+ years of experience in email marketing, CRM, or digital marketing.
• Strong knowledge of email marketing platforms (*, Klaviyo, Mailchimp, HubSpot, or ActiveCampaign).
• Experience with segmentation, personalization, and automation techniques.
• Proven track record in increasing email engagement and conversion rates.
• Strong copywriting skills and ability to craft high-converting email content.
• Familiarity with email deliverability best practices and A/B testing methodologies.
• Basic HTML and email template design experience is a plus.
• Experience in eCommerce, FMCG, or DTC brands is highly preferred.
• Ability to analyze data and translate insights into actionable strategies.

Why Join Govyy?

• Be part of a fast-growing eCommerce brand in Saudi Arabia.
• Work in a dynamic and innovative environment with creative freedom.
• Competitive salary and opportunities for career growth.
• Make a real impact by driving customer engagement and retention strategies.

Join ClientTrip as a Marketing and Sales Manager!
We are seeking a strategic leader with an innovative vision to work remotely and implement marketing and sales strategies that will drive growth in the Saudi market.

Key Responsibilities:

• Develop integrated marketing and sales strategies that align with Saudi cultural and economic specifics.
• Manage a geographically distributed team using platforms like Zoom and Microsoft Teams.
• Oversee brand development and design digital marketing campaigns targeting the Saudi audience.
• Conduct market research and analyze big data to gain insights into consumer behavior.
• Build virtual relationships with strategic partners and influencers in Saudi Arabia.

Qualifications:

• Bachelor's degree in Marketing or related field; Master's degree preferred.
• 810 years of marketing and sales experience, with 35 years in the Saudi market.
• Fluency in Arabic and English, with strong communication skills.
• Advanced knowledge of remote work tools and cloud-based CRM systems.

This is a fully remote role with flexible hours based on Saudi market needs.

About Agoda
Agoda is a leading online travel booking platform that offers accommodations, flights, and more. Our cutting-edge technology connects travelers with over 25 million properties globally. Headquartered in Asia and part of Booking Holdings, we employ over 4000 talents from 90+ nationalities, fostering a diverse and collaborative work environment. We thrive on innovation, experimentation, and ownership, enabling our customers to explore the world.

The Opportunity
We are seeking a Marketing Specialist/Senior Specialist to support and execute marketing initiatives that enhance brand visibility and drive lead generation. In this role, you will be responsible for planning and executing marketing campaigns and activities, including various marketing events, to drive brand engagement, generate leads, and contribute to pipeline growth. You will collaborate closely with the sales and business development team to ensure marketing efforts align with business priorities and support sales objectives.

Role Overview
This role focuses on marketing for Agoda’s business partners, ensuring alignment with business objectives and creating content and experience that resonates with target audiences. You will be responsible for planning, promoting, executing, and conducting marketing campaigns.

Key Responsibilities

• Marketing planning and Execution: Plan, promote, and execute marketing campaigns, including various formats of events, to drive lead generation and support pipeline growth.
• Content Development: Support the creation of engaging marketing content, such as webinar topics, scripts, presentations, and other marketing materials tailored to various audience segments.
• Project Management: Scope, plan and manage moving parts of the project to ensure high quality deliverables on time, by working with different teams and stakeholders across the organization.
• Technology & Tools: Operate and manage digital marketing tools and platforms, including webinar platforms (*, Zoom), ensuring seamless integration with systems like HubSpot, Salesforce, and other marketing automation platforms.
• Performance Measurement & Optimization: Track and analyze key performance metrics, such as engagement rates, attendance rates, SQL generation, and conversions, to identify areas for improvement and optimize future campaigns.
• Promotion & Audience Growth: Execute multi-channel promotional strategies, including email marketing, paid media, and organic social campaigns, to maximize audience engagement and campaign success.

Requirements

• Marketing Experience: 2+ years in a marketing role with a focus on demand generation and operational execution.
• Digital Tools Experience: Experience in using marketing systems & tools.
• Content & Messaging: Capable of creating engaging and relevant content tailored to various customer segments and aligned with sales priorities.
• Data-Driven Approach: Skilled in tracking and analyzing marketing performance metrics, to inform future improvements.
• Cross-Functional Collaboration: Proven experience working with sales teams across regions.
• Project Management: Strong ability to manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment.

Why Join Us?
At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team!