Marketing Specialist📣 Job Ad

About Agoda
Agoda is a leading online travel booking platform that offers accommodations, flights, and more. Our cutting-edge technology connects travelers with over 25 million properties globally. Headquartered in Asia and part of Booking Holdings, we employ over 4000 talents from 90+ nationalities, fostering a diverse and collaborative work environment. We thrive on innovation, experimentation, and ownership, enabling our customers to explore the world.

The Opportunity
We are seeking a Marketing Specialist/Senior Specialist to support and execute marketing initiatives that enhance brand visibility and drive lead generation. In this role, you will be responsible for planning and executing marketing campaigns and activities, including various marketing events, to drive brand engagement, generate leads, and contribute to pipeline growth. You will collaborate closely with the sales and business development team to ensure marketing efforts align with business priorities and support sales objectives.

Role Overview
This role focuses on marketing for Agoda’s business partners, ensuring alignment with business objectives and creating content and experience that resonates with target audiences. You will be responsible for planning, promoting, executing, and conducting marketing campaigns.

Key Responsibilities

• Marketing planning and Execution: Plan, promote, and execute marketing campaigns, including various formats of events, to drive lead generation and support pipeline growth.
• Content Development: Support the creation of engaging marketing content, such as webinar topics, scripts, presentations, and other marketing materials tailored to various audience segments.
• Project Management: Scope, plan and manage moving parts of the project to ensure high quality deliverables on time, by working with different teams and stakeholders across the organization.
• Technology & Tools: Operate and manage digital marketing tools and platforms, including webinar platforms (*, Zoom), ensuring seamless integration with systems like HubSpot, Salesforce, and other marketing automation platforms.
• Performance Measurement & Optimization: Track and analyze key performance metrics, such as engagement rates, attendance rates, SQL generation, and conversions, to identify areas for improvement and optimize future campaigns.
• Promotion & Audience Growth: Execute multi-channel promotional strategies, including email marketing, paid media, and organic social campaigns, to maximize audience engagement and campaign success.

Requirements

• Marketing Experience: 2+ years in a marketing role with a focus on demand generation and operational execution.
• Digital Tools Experience: Experience in using marketing systems & tools.
• Content & Messaging: Capable of creating engaging and relevant content tailored to various customer segments and aligned with sales priorities.
• Data-Driven Approach: Skilled in tracking and analyzing marketing performance metrics, to inform future improvements.
• Cross-Functional Collaboration: Proven experience working with sales teams across regions.
• Project Management: Strong ability to manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment.

Why Join Us?
At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team!