Digital Marketing Specialist📣 Job Ad

Join Our Team as a Digital Marketing Specialist!
Our client is a startup based in Jeddah and is seeking to hire a talented and experienced Digital Marketing Specialist to join the team. Your main responsibilities will include:

• Developing and implementing comprehensive digital marketing strategies to achieve organizational goals and targets.
• Conducting market research and competitor analysis to identify trends, opportunities, and target audience preferences.
• Managing and optimizing digital advertising campaigns across platforms such as Google Ads, social media advertising, and display advertising.
• Creating engaging and persuasive content for digital channels, including website, blog, social media, and email marketing.
• Monitoring website analytics and performance metrics to identify areas for improvement and implementing optimization strategies.
• Utilizing SEO techniques to improve organic search rankings and increase website visibility.
• Managing social media accounts, including content creation, community management, and engagement.
• Collaborating with cross-functional teams, including design, sales, and product, to align digital marketing efforts with overall business objectives.
• Staying up-to-date with industry trends, best practices, and emerging digital marketing technologies.

Requirements:

• Bachelor's degree
• Proven work experience as a Digital Marketing Specialist or in a similar role.
• In-depth knowledge of digital marketing channels, strategies, and tools.
• Proficient in Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong analytical skills and the ability to interpret data to drive actionable insights.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box and develop innovative marketing campaigns.
• Detail-oriented, organized, and able to manage multiple projects and deadlines.
• 2+ years of experience in the field.

Join our team and make a significant impact on our digital presence and marketing efforts. Apply now to become our Digital Marketing Specialist and contribute to our company's growth and success.

Role Overview
Join TOPTATO, Saudi Arabia's leading fashion brand, as a Social Media Marketing Specialist. You will be pivotal in managing social media campaigns and crafting engaging content to elevate our brand presence.

Company Background
TOPTATO is renowned for its elegant couture, blending traditional elements with modern design. Founded by designer Nafisah Alkaff, our brand reflects the sophistication of Middle Eastern culture.

Key Responsibilities

• Develop and execute social media marketing campaigns
• Create and manage engaging content across various social media platforms
• Implement digital marketing strategies to enhance brand visibility

Qualifications

• Proven experience in social media management
• Strong skills in digital marketing and content creation
• Excellent communication abilities
• Familiarity with current social media trends
• Experience in the fashion industry is a plus
• Bachelor's degree in Marketing, Communications, or a related field

Position Overview:
We are seeking a talented and results-driven Digital Marketing Manager to lead our online marketing efforts. The ideal candidate will develop, implement, and manage marketing campaigns that promote our brand, products, and services. You will play a key role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. This role requires a blend of creativity, analytical skills, and strategic thinking.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to achieve company goals.
• Plan, manage, and optimize online advertising campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn).
• Oversee content creation for websites, blogs, social media, email, and other digital channels to ensure alignment with the brand voice.
• Use SEO, SEM, and PPC tactics to improve website traffic and rankings.
• Analyze website performance metrics and implement improvements based on insights.
• Manage and grow the company’s social media presence across key platforms.
• Collaborate with creative teams to design engaging marketing materials.
• Manage budgets for digital campaigns and report ROI to stakeholders.
• Stay updated on the latest trends and best practices in digital marketing.
• Track, analyze, and report on campaign performance, providing actionable insights to improve outcomes.

Job Requirements:
Education and Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience (35 years) in digital marketing or a similar role.
• Demonstrated success in managing and executing digital campaigns.

Skills and Qualifications:

• Proficiency in digital marketing tools, such as Google Analytics, Google Ads, and social media platforms.
• Strong knowledge of SEO, SEM, PPC, email marketing, and content marketing strategies.
• Excellent written and verbal communication skills.
• Creative thinker with strong problem-solving skills.
• Strong project management and organizational skills.
• Ability to work collaboratively in a team environment.
• Familiarity with CRM systems and marketing automation tools (*, HubSpot, Mailchimp).
• Up-to-date with the latest trends and technologies in digital marketing.

Preferred Qualifications:

• Certifications in Google Ads, SEO, or Digital Marketing are a plus.
• Experience in e-commerce or B2B marketing.
• Knowledge of basic design principles and familiarity with graphic design tools (*, Canva, Adobe Creative Suite).