Digital Marketing Specialist

Join us as a Digital Marketing Specialist at Vera Interior!
We are in search of a professional who will be responsible for maintaining our brand's online presence and boosting sales through various marketing campaigns. If you live and breathe digital marketing, we want to talk to you.

Key Responsibilities:

• Plan and execute all digital marketing operations, including SEO/SEM, email marketing, social media, and online advertising campaigns.
• Design, build, and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns against goals (ROI and key metrics).
• Identify trends and insights and optimize spending and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Optimize conversion paths and improve user journey.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Requirements:
• Bachelor’s/Master’s degree in marketing or related field.
• Proven working experience in digital marketing.
• Demonstrable experience in leading and managing SEO/SEM, email marketing, social media campaigns, and online advertising.
• Highly creative and experienced in identifying target audiences and designing digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B testing and multi-variable testing.
• Strong knowledge of web analytics tools (*, Google Analytics, NetInsight, Omniture, WebTrends).
• Practical knowledge of ad serving tools (*, DART, Atlas).
• Experience setting up and optimizing Google Adwords campaigns.
• Solid knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Join Orbit Communications Company as a Digital Marketing Specialist!
Our company, a leader in satellite and technology solutions, is looking for an innovative Digital Marketing Specialist to develop and implement comprehensive marketing strategies that align with our business objectives.

Key Responsibilities:

• Develop and implement digital marketing strategies to achieve company goals.
• Conduct market research and competitor analysis to identify target audiences and emerging trends.
• Create and manage digital marketing campaigns across search engines, social media, email, and display advertising.
• Optimize website content and structure for better search engine visibility through effective SEO techniques.
• Manage PPC advertising campaigns, optimizing ad copy, targeting, and bidding strategies for maximum ROI.
• Execute engaging social media marketing initiatives across various platforms.
• Develop and manage content strategies, collaborating with content creators to produce high-quality material.
• Track and analyze campaign performance using analytics tools, preparing reports on key metrics.
• Create targeted email campaigns, managing email lists and segmentation.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, preferably within the technology or telecom industry.
• Strong understanding of digital marketing channels and tactics.
• Proficiency in SEO, PPC, social media marketing, and content marketing.
• Experience with analytics tools, such as Google Analytics and Google Ads.
• Excellent communication skills and a creative, analytical mindset.

Preferred Qualifications:

• Experience with OTT platforms and digital products.
• Knowledge of current digital marketing trends and best practices.
• Certification in Google Ads or other digital marketing platforms.