Digital marketing specialist Jobs in Riyadh

• Implement digital marketing campaigns including lead generation and remarketing across various platforms in coordination with sales and marketing teams.
• Execute organic search tactics for Google and Bing.
• Collaborate with content and marketing teams to drive Search Engine Optimization (SEO) in content creation and promotion.
• Manage a proactive social media content calendar consistent with the company’s brand voice, supporting marketing and public relations efforts.
• Engage with users across various platforms and act as the voice of alfanar customer service.
• Monitor social media metrics and apply knowledge to enhance the company's social media effectiveness.
• Measure and report on the performance of digital marketing campaigns against set goals (ROI and KPIs).

• Bachelor's Degree in Marketing & Communication.
• 2 to 5 years of relevant experience.
• Ability to develop problem-solving skills and work in compliance with related policies and procedures.

Digital Marketing Specialist

Job Summary: We are seeking a Digital Marketing Specialist with 3+ years of experience in the healthcare industry to join our dynamic team. The ideal candidate will have a strong background in creating and executing digital marketing campaigns, optimizing online presence, and driving patient engagement through various digital channels. As part of our marketing team, you will work closely with stakeholders to develop and implement strategies that promote our healthcare services and elevate brand visibility.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various channels, including social media, email, website, and paid search.
• Conduct keyword research and SEO optimization for website content, ensuring high search engine rankings.
• Utilize analytics tools (Google Analytics, SEMrush, etc.) to track, analyze, and report on campaign performance, adjusting strategies as needed.
• Collaborate with the creative team to design engaging and compliant content, including blog posts, social media updates, and promotional materials.
• Manage and optimize paid media campaigns (PPC, Google Ads, social media ads) to increase traffic and conversion rates.
• Stay up-to-date with industry trends, digital marketing best practices, and healthcare regulations.
• Work closely with cross-functional teams, including sales, PR, and content, to ensure a cohesive and effective marketing strategy.
• Monitor and manage social media accounts, engaging with followers and responding to inquiries in a timely manner.
• Build and maintain strong relationships with digital influencers and healthcare professionals to expand outreach.

Qualifications:

• 3+ years of experience in digital marketing, with a strong focus on the healthcare industry.
• Proven expertise in SEO, SEM, and social media marketing strategies.
• Experience with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
•  Ability to work independently and as part of a team in a fast-paced environment.

·         Bachelor's degree in Marketing, Communications, or a related field (preferred).

·        Creative mindset with the ability to think outside the box and adapt to industry changes.

• Implement digital marketing campaigns, including lead generation and remarketing
• Execute organic search strategies for Google and Bing
• Collaborate with content and marketing teams to optimize SEO in content creation
• Develop and maintain a proactive social media content calendar
• Engage with users across various platforms, acting as a responsive voice for customer service
• Monitor social media inquiries and resolve consumer complaints professionally
• Measure and report on campaign performance, assessing against ROI and KPIs

• Maintain up-to-date marketing skills
• Achieve operational and development targets per delivery schedules
• Provide periodic reports detailing deviations and execution of tasks
• Ensure compliance with policies, safety, and environmental management procedures

• Design high-quality visual content for social media platforms such as infographics, posts, and short videos.
• Develop a consistent visual identity that reflects the professionalism of the firm.
• Create engaging designs tailored to our legal services.
• Manage and schedule designed content across social media platforms.
• Produce and edit short interactive videos using editing and motion graphics tools.
• Collaborate with the team to develop marketing strategies focused on visual content.
• Monitor and analyze the performance of designs and marketing campaigns to enhance engagement.
• Stay updated with the latest trends in graphic design and digital marketing.

• Minimum 3 years of experience in graphic design and digital marketing.
• Proficiency in design software such as Adobe Photoshop, Illustrator, After Effects, and Premiere Pro.
• Experience in creating creative content and editing short videos.
• Strong skills in color selection, typography, and branding.
• Ability to develop modern and engaging designs that resonate with the target audience.
• Basic knowledge of digital marketing principles and social media advertising (preferred).
• Strong teamwork skills and the ability to meet deadlines.

• Manage the in-app storefront and develop merchandising strategies aligning with business objectives.
• Analyze user behavior and sales performance to enhance the app's design and functionality.
• Oversee the execution of the merchandising calendar, ensuring timely promotions.
• Collaborate with various teams to launch impactful marketing campaigns.
• Lead cross-functional collaborations and act as a liaison between departments for consistency.
• Implement customer feedback to continuously improve app experience.

• 58 years of experience in merchandising or e-commerce.
• Strong analytical and project management skills.
• Creative and customer-centric approach to digital shopping.
• Experience with relevant tools and platforms.

• Opportunity to work in a purposeful organization with great minds.
• Flexible working days with remote options.
• Healthcare benefits and fitness reimbursements.

Job Description Overview

Social Media Specialist and Buyer at a marketing agency responsible for developing, implementing, and managing comprehensive social media strategies that include both organic and paid efforts for B2B clients.

This role combines creative content creation with strategic ad buying to enhance clients' online presence, drive engagement, and achieve marketing goals.

The specialist will work closely with B2B clients and internal teams to deliver measurable results, ensuring a cohesive approach to social media marketing that effectively reaches and engages business audiences.

Key Responsibilities

Develop Social Media Strategy

• Create comprehensive social media strategies tailored to B2B clients' goals and target audiences.
• Develop and maintain content calendars to ensure consistent posting and engagement.

Content Creation

• Create and write high-quality, engaging content for various social media platforms (*, Snapchat, Instagram, TikTok).
• Write compelling copy for posts, blogs, and social media updates.
• Collaborate with graphic designers and video editors to create multimedia content.

Community Management

• Monitor social media channels for trends, feedback, and engagement opportunities.
• Respond to comments, messages, and mentions professionally.
• Foster a sense of community and engagement among followers.

Campaign Management

• Plan, execute, and manage social media campaigns to promote B2B clients' products or services.
• Use social media advertising tools to boost posts and create targeted ad campaigns.
• Monitor campaign performance and adjust strategies as needed to achieve desired results.

Ad Creation and Management

• Design and create compelling ad copy and visuals tailored to B2B audiences.
• Set up, monitor, and manage social media ad campaigns across platforms like LinkedIn, Facebook, Instagram, Twitter, and others.
• Optimize ad performance through A/B testing and data analysis.

Budget Management

• Allocate and manage budgets for social media advertising campaigns.
• Track spending and ensure campaigns stay within budget while achieving maximum ROI for B2B clients.

Performance Analysis and Reporting

• Track and analyze social media metrics to assess campaign performance and effectiveness.
• Prepare regular reports on social media activities, highlighting key insights and recommendations.
• Use data to inform future strategies and improve overall social media performance.

Collaboration and Communication

• Work closely with B2B clients to understand their goals and preferences.
• Coordinate with internal teams, including marketing, design, and content, to ensure cohesive messaging.
• Stay updated with the latest social media trends, tools, and best practices.

Qualifications

Education and Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven track record of successful social media campaigns and advertising initiatives for B2B clients.

Technical Skills

• Proficiency in social media platforms (*, Snapchat, Instagram, TikTok).
• Experience with social media advertising platforms (*, Snapchat Ads, Instagram Ads, TikTok Ads, Google Ads).
• Strong understanding of analytics tools (*, Google Analytics, Snapchat Analytics, Instagram Analytics, TikTok Analytics).
• Experience with A/B testing and performance optimization techniques.

About ShopCash

Key Responsibilities:

• Brand Strategy & Management: Develop a cohesive digital brand strategy that aligns with company goals.
• Digital Campaigns: Execute and optimize digital campaigns on various social media platforms.
• Partnerships & Collaborations: Manage collaborations with influencers that reflect our brand values.
• Market Trends & Innovation: Stay updated on digital marketing trends and propose innovative ideas.
• Content Creation: Brainstorm and create engaging content tailored for our target markets.
• Local Voice: Ensure that our content genuinely resonates with Saudi audiences.
• Reporting & Analytics: Track and analyze performance metrics to measure campaign success.

Who We Are Looking For:

• Fluency in Arabic and English.
• Interest in social media marketing trends in Saudi Arabia.
• Strong creative and communication skills.
• Ability to manage multiple tasks effectively.
• A positive, proactive team player.
• Experience in social media marketing and brand building.

Bonus Points:

• Experience in creating video content.
• Already a content creator wanting to collaborate part-time.

What We Offer:

• Gain valuable experience in a fast-growing industry.
• Work on impactful projects.
• Be part of a supportive team of professionals.

• Develop and implement effective digital marketing strategies.
• Manage marketing campaigns on social media and email platforms.
• Analyze data and provide reports on campaign performance.
• Create engaging marketing content for social media and email.
• Collaborate with the design team to produce compelling visual content.
• Optimize the company website for improved user experience.
• Research and identify new opportunities to strengthen our digital presence.

• Bachelor's degree in Marketing or a related field.
• At least 2 years of experience in digital marketing.
• Strong background in managing social media and email marketing campaigns.
• Experience in data analysis and campaign performance reporting.
• Excellent communication and writing skills.
• Able to work independently and collaboratively.

• Digital Strategy & Execution: Develop and implement digital marketing plans, manage non-paid and paid digital campaigns.
• Website Optimization: Oversee the optimization of our websites and ensure high-quality content.
• Digital Performance Analysis: Track campaign effectiveness and provide weekly and monthly reports.

• 3+ years of experience in digital marketing within a service-led industry.
• Strong analytical skills with hands-on experience in tools like Google Analytics.
• Excellent communication and managerial skills.
• Proficient with digital marketing platforms (*, Google Ads, Facebook Ads).

Sales and Marketing Specialist Required

Job Title: Sales and Marketing Specialist

Location: Saudi Arabia - Riyadh

Required Experience: At least two years

Job Responsibilities:

Develop marketing strategies to increase sales

Manage digital advertising campaigns and analyze their results

Build strong relationships with clients and understand their needs

Achieve the specified sales and marketing goals

Work with the team to improve customer experience and increase sales

Required Skills:

Experience in digital marketing and paid advertising

Ability to negotiate and persuade

Skill in analyzing market and customer data

Experience in managing e-commerce stores or marketing platforms