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🎯 Job Responsibilities of a Training Course Marketing Specialist
1. Strategic Marketing Planning
- Preparing an annual marketing plan for training courses that aligns with the organization's objectives.
- Studying the market and analyzing competitors to identify marketing opportunities.
- Identifying target segments and developing strategies to reach them.
2. Managing Marketing Campaigns
- Designing and implementing advertising campaigns across various channels (digital and traditional).
- Managing campaigns on social media platforms and email.
- Monitoring campaign performance and analyzing results to measure return on investment.
3. Digital Marketing
- Improving search engine optimization (SEO) for training course content.
- Managing paid advertisements on platforms like Google Ads and Meta Ads.
- Creating engaging content (articles, posts, videos) to promote courses.
4. Public Relations and Communication
- Building relationships with educational institutions and companies to showcase training courses.
- Coordinating with trainers to market their expertise as part of the campaign.
- Participating in exhibitions and events for direct promotion of courses.
5. Registration and Sales Management
- Following up on customer inquiries and converting them into actual registrations.
- Preparing periodic reports on the number of registrants and registration sources.
- Cooperating with the customer service team to ensure a distinguished experience for trainees.
6. Analysis and Development
- Preparing periodic reports on marketing performance and success indicators.
- Proposing new ideas to increase visibility and achieve sales goals.
- Keeping up with the latest trends in digital marketing and applying them in campaigns.