Digital Marketing Specialist

Join Laverne Group as a Digital Marketing Specialist!
We are a leading cosmetics company known for our innovative scents connected to Middle Eastern culture. If you are passionate about digital marketing and want to make an impact, this role is for you.

Key Responsibilities:

• Launch and manage digital marketing campaigns according to approved plans under team supervision.
• Monitor campaign performance regularly and analyze key results.
• Provide suggestions for improvement and optimization based on performance metrics.
• Offer marketing ideas and solutions through continuous review of campaign performance.
• Support the marketing team in executing various digital marketing activities as needed.
• Collect and organize campaign data to support analysis and reporting.
• Coordinate with internal teams such as content and design to ensure aligned execution.
• Assist in preparing basic performance reports with insights and recommendations.
• Stay updated on key trends and developments in digital marketing.
• Ensure compliance with marketing policies and brand guidelines.
• Perform any other duties related to the nature of the role as assigned.

Join RADCARE as a Digital Marketing Specialist!
We are looking for a dynamic individual to enhance our online presence and drive patient engagement through digital marketing strategies. In this role, you will work closely with the marketing team to develop and execute campaigns that promote our medical services while adhering to Saudi healthcare marketing regulations.

Key Responsibilities:

• Develop and implement digital marketing strategies for our services including diagnostic imaging and outpatient services.
• Manage and optimize the centre's website for SEO and user experience.
• Plan and execute paid online campaigns across various platforms.
• Oversee social media accounts and create engaging content targeted towards the Saudi healthcare audience.
• Monitor online reputation and manage patient interactions professionally.
• Design and optimize email marketing campaigns.
• Collaborate with clinical and design teams to create patient-centric content.
• Track performance metrics and analyze campaign effectiveness.
• Stay updated on digital marketing trends relevant to healthcare in Saudi Arabia.
• Ensure compliance with the regulations set by the Saudi Ministry of Health.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Digital Media, or related field.
• 3–5 years of experience in digital marketing, ideally in healthcare.
• Strong knowledge in SEO/SEM, Google Analytics, and social media tools.
• Experience with content creation and graphic design tools preferred.
• Bilingual in Arabic and English.
• Familiarity with Saudi healthcare marketing guidelines is advantageous.

Key Competencies:

• Innovative mindset for digital content.
• Strong analytical and reporting skills.
• Excellent communication and collaboration skills.
• Patient-centered and culturally sensitive approach.
• Ability to manage multiple projects effectively.

Join us as a Video Content Creator!
As a Video Content Creator, you'll have the opportunity to craft engaging short-form videos that captivate audiences across major social platforms. In this role, you will transform ideas into visually stunning content that drives engagement, shapes trends, and communicates brand messages effectively.

Responsibilities:

• Conceptualize and create engaging video content for TikTok, Instagram Reels, and other platforms.
• Stay updated on trends, challenges, and cultural moments to implement timely content.
• Collaborate with the marketing team to align video content with campaign goals.
• Execute video production including ideation, filming, editing, and sound design.
• Experiment with different video styles and formats to maintain audience interest.
• Analyze video performance metrics to adapt content strategies for growth.

Job Specifications:
Education: Bachelor's degree in a related field.
Experience: 2-3 years in relevant content creation or videography projects in Saudi Arabia.
Skills:

• Strong portfolio of vertical content with understanding of platform-specific trends.
• Knowledge of mobile videography and camera operation.
• Proficiency in video editing software, especially CapCut.
• Strong visual storytelling skills and attention to detail.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent communication skills.

Toolset:

• Familiarity with mobile videography using iPhone or Samsung devices.
• Experience with mirrorless cameras (*, Sony A7S series).
• Understanding of video and sound equipment.
• Proficiency with mobile editing tools and PC editing software.
• Knowledge of AI workflows and motion graphics skills are a plus.