Join Silah Tamkeen as a Digital Marketing Specialist!In this dynamic role, you will lead the planning and execution of digital campaigns targeting businesses and HR decision-makers within the Saudi market. Your main objective will be to increase brand awareness and generate high-quality business leads through effective campaign management and performance tracking.
Responsibilities:- Plan and manage targeted digital advertising campaigns across platforms such as LinkedIn, Google, and programmatic ads, focusing on business owners and HR professionals in Saudi Arabia.
- Optimize website content and landing pages for SEO and lead conversion.
- Manage CRM systems and implement email outreach campaigns.
- Track and report on the performance of campaigns, making enhancements for maximum impact.
- Coordinate retargeting ads and custom audience strategies.
Qualifications:- Bachelor’s degree in Marketing or a relevant field.
- At least 2 years of experience in Digital Marketing with a focus on B2B.
- Proficiency in Paid Ads Management: experience with Google Ads, LinkedIn, X, and Meta, with proven lead generation success.
- Knowledge of SEO and SEM for B2B search terms, including keyword research and content strategies.
- Experience with analytics and reporting tools such as Google Analytics and conversion tracking.
- Familiarity with Email marketing and CRM tools, particularly platforms like Mailchimp.
- Basic visual skills and ability to use Canva or edit creative materials.
- Understanding of landing page development with a basic knowledge of HTML.
- Strong analytical mindset and strategic thinker.
- Goal-focused, ROI-driven with excellent execution skills.
- Professional certifications in Digital Marketing (*, CDMP, Google Digital Marketing Certificate, Google Data Analytics Certificate).
- Fluent in English.
