Digital Marketing Specialist📣 Job Ad

in Nice One

21 days ago

	Contract Type	Full-time
	Workplace type	On-site
	Location	Riyadh

Join Nice One as a Senior Digital Marketing Specialist!
Are you ready to lead and execute digital marketing strategies that increase brand awareness and attract new customers? In this role, you will enhance advertising campaign performance to achieve sales and growth objectives. You will be responsible for developing, executing, and analyzing campaigns across multiple digital channels to ensure optimal results and return on investment (ROI).

Key Responsibilities:

Campaign Planning and Execution:
- Manage digital advertising campaigns across various platforms including Google Ads, Meta, Snapchat, TikTok, and Twitter.
- Define target audiences and develop precise audience targeting strategies.
- Write engaging ad copies and coordinate designs with content and design teams.
- Set and monitor advertising budgets to ensure optimal Return on Ad Spend (ROAS).
Performance Analysis and Continuous Optimization:
- Regularly analyze campaign results using analytics tools such as Google Analytics and Data Studio.
- Track key performance indicators (KPIs) including CPC, CTR, CPA, Conversion Rate, and ROAS.
- Conduct A/B testing to optimize ad performance and landing pages.
- Provide ongoing recommendations to improve advertising performance and overall digital strategy.
Strategic Planning:
- Contribute to the development of monthly and quarterly digital marketing plans.
- Propose new marketing channels and test innovative strategies for growth.
- Stay updated on the latest digital marketing trends and emerging advertising technologies.
Internal Coordination and Collaboration:
- Collaborate with Brand, Content, Growth, and CRM teams to ensure full integration of marketing campaigns.
- Work with technical teams to track conversions and ensure data integration across platforms.
- Coordinate with advertising agencies or external partners as needed.

Required Skills and Qualifications:

Bachelor's degree in Marketing, E-commerce, Communications, Business, or a related discipline; advanced degree or recognized digital marketing certifications are a plus.
4+ years of progressive experience in digital marketing, ideally in retail or e-commerce.
Proven expertise in SEO strategy, SEM, web analytics, and campaign optimization.
Hands-on experience with paid digital advertising platforms.
Strong understanding of content marketing, landing page optimization, and conversion rate improvement techniques.
Analytical and results-focused with excellent organizational skills.
Strong communication skills and ability to work effectively in diverse teams.