Join Accor as a Digital Marketing Executive!Are you ready to take on an exciting new challenge? We are seeking a talented and innovative Digital Marketing Executive to join our dynamic team in AlUla, Saudi Arabia. As a key player in our marketing department, you will develop and implement cutting-edge digital marketing strategies to enhance our online presence and drive business growth.
Key Responsibilities:- Develop and execute comprehensive digital marketing campaigns across various platforms to increase brand awareness and engagement.
- Manage and optimize company websites using Content Management Systems (CMS) to ensure accurate content, SEO optimization, and seamless user experience.
- Oversee and maintain Google Business Profiles for all properties, ensuring high accuracy and completeness.
- Implement effective SEO strategies, including keyword-rich content creation, to improve visibility and drive traffic.
- Manage paid media campaigns across search, display, and programmatic platforms, optimizing performance and budget allocation.
- Collaborate with the marketing team to develop and execute CRM strategies that align with broader campaign activities.
- Analyze campaign performance using Google Analytics 4 (GA4) and other tools to monitor user behavior, conversion paths, and overall effectiveness.
- Stay up-to-date with the latest digital marketing trends and best practices, implementing innovative strategies to maintain a competitive edge.
Qualifications:- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 1 year of hands-on experience in a similar digital marketing role.
- Proven track record of executing successful marketing strategies and delivering on KPIs.
- Proficiency in using Content Management Systems (CMS) and SEO optimization techniques.
- Strong analytical skills with expertise in using Google Analytics 4 (GA4) and other marketing analytics tools.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
- Passion for digital marketing and a customer-focused mindset.
