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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh
Join our dynamic team as a Digital Marketing Specialist!
We are looking for a talented individual who has a passion for digital marketing.

Role Summary:
The Senior Digital Marketing Executive will support and lead key digital initiatives across performance marketing, social media, e-commerce growth, and customer engagement. This role works closely with marketing, creative, CRM, and agency partners to execute high-impact digital campaigns that drive traffic, conversions, and brand visibility across all online and offline touchpoints.

Key Responsibilities:
  • Digital Marketing Strategy & Execution:
    • Assist in developing and executing digital marketing plans aligned with business goals.
    • Drive online traffic, engagement, and conversions for both in-store and ecommerce platforms.
    • Execute digital campaigns for promotions, product launches, and seasonal events.
  • E Commerce & Online Growth:
    • Support strategies to grow online sales and improve customer retention.
    • Coordinate with UX/UI and web teams to enhance website performance and user experience.
    • Manage SEO, PPC, and paid social campaigns to increase visibility and sales.
  • Offline Digital Marketing & In Store Promotions:
    • Execute digital initiatives to boost instore footfall (SMS campaigns, geotargeted ads, etc.).
    • Integrate digital touchpoints into offline customer journeys (QR codes, kiosks, digital screens).
    • Use analytics to understand customer behavior and support personalized marketing.
  • Social Media & Content Management:
    • Manage social media calendars, content planning, and daily posting.
    • Ensure consistent brand messaging across all platforms.
    • Coordinate with influencers, content creators, and agencies for campaigns.
  • Performance Marketing & Analytics:
    • Track and analyze campaign performance using KPIs such as CTR, CPC, ROI, and ROAS.
    • Optimize budgets and digital channels for maximum efficiency.
    • Use tools like Google Analytics, Meta Ads Manager, and other dashboards for reporting.
  • Customer Engagement & CRM:
    • Work with CRM teams to support loyalty and retention initiatives.
    • Execute personalized email and SMS campaigns.
    • Use marketing automation tools to streamline communication workflows.
  • Partnerships & Vendor Coordination:
    • Coordinate with digital agencies, media partners, and technology vendors.
    • Track deliverables, performance, and ensure ROI on digital spends.
    • Stay updated with digital trends, tools, and best practices.
Qualifications & Skills:
  • Bachelor’s degree in marketing, Digital Media, Communications, or related field.
  • 3–5 years of experience in digital marketing, preferably in retail, FMCG, or ecommerce.
  • Strong knowledge of SEO, SEM, paid media, and social media marketing.
  • Hands-on experience with Google Ads, Meta Ads, TikTok Ads, and analytics tools.
  • Strong analytical skills with experience using Google Analytics, Data Studio, or similar tools.
  • Excellent communication, coordination, and project management abilities.
  • Ability to work in a fast-paced environment with multiple priorities.
  • English required; Arabic preferred.

Requirements

  • Requires 2-5 Years experience

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Digital Marketing Specialist

📣 Job Ad

RADCARE

Full-time
Join RADCARE as a Digital Marketing Specialist!
We are looking for a dynamic individual to enhance our online presence and drive patient engagement through digital marketing strategies. In this role, you will work closely with the marketing team to develop and execute campaigns that promote our medical services while adhering to Saudi healthcare marketing regulations.

Key Responsibilities:
  • Develop and implement digital marketing strategies for our services including diagnostic imaging and outpatient services.
  • Manage and optimize the centre's website for SEO and user experience.
  • Plan and execute paid online campaigns across various platforms.
  • Oversee social media accounts and create engaging content targeted towards the Saudi healthcare audience.
  • Monitor online reputation and manage patient interactions professionally.
  • Design and optimize email marketing campaigns.
  • Collaborate with clinical and design teams to create patient-centric content.
  • Track performance metrics and analyze campaign effectiveness.
  • Stay updated on digital marketing trends relevant to healthcare in Saudi Arabia.
  • Ensure compliance with the regulations set by the Saudi Ministry of Health.

Qualifications & Experience:
  • Bachelor’s degree in Marketing, Digital Media, or related field.
  • 3–5 years of experience in digital marketing, ideally in healthcare.
  • Strong knowledge in SEO/SEM, Google Analytics, and social media tools.
  • Experience with content creation and graphic design tools preferred.
  • Bilingual in Arabic and English.
  • Familiarity with Saudi healthcare marketing guidelines is advantageous.

Key Competencies:
  • Innovative mindset for digital content.
  • Strong analytical and reporting skills.
  • Excellent communication and collaboration skills.
  • Patient-centered and culturally sensitive approach.
  • Ability to manage multiple projects effectively.

breifcase2-5 years

locationRiyadh

25 days ago