Digital Marketing Specialist

Join RADCARE as a Digital Marketing Specialist!
We are looking for a dynamic individual to enhance our online presence and drive patient engagement through digital marketing strategies. In this role, you will work closely with the marketing team to develop and execute campaigns that promote our medical services while adhering to Saudi healthcare marketing regulations.

Key Responsibilities:

• Develop and implement digital marketing strategies for our services including diagnostic imaging and outpatient services.
• Manage and optimize the centre's website for SEO and user experience.
• Plan and execute paid online campaigns across various platforms.
• Oversee social media accounts and create engaging content targeted towards the Saudi healthcare audience.
• Monitor online reputation and manage patient interactions professionally.
• Design and optimize email marketing campaigns.
• Collaborate with clinical and design teams to create patient-centric content.
• Track performance metrics and analyze campaign effectiveness.
• Stay updated on digital marketing trends relevant to healthcare in Saudi Arabia.
• Ensure compliance with the regulations set by the Saudi Ministry of Health.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Digital Media, or related field.
• 3–5 years of experience in digital marketing, ideally in healthcare.
• Strong knowledge in SEO/SEM, Google Analytics, and social media tools.
• Experience with content creation and graphic design tools preferred.
• Bilingual in Arabic and English.
• Familiarity with Saudi healthcare marketing guidelines is advantageous.

Key Competencies:

• Innovative mindset for digital content.
• Strong analytical and reporting skills.
• Excellent communication and collaboration skills.
• Patient-centered and culturally sensitive approach.
• Ability to manage multiple projects effectively.

Join Rime and make a real impact! We are a Saudi company specializing in artificial intelligence, transforming surveillance cameras and existing field data into real-time operational insights for multi-site businesses such as quick-service restaurants, retail, logistics, etc., across the Gulf Cooperation Council countries.

Our modern data suite (Snowflake + dbt + AI tools) provides dashboards and alerts that executives and operations teams use daily. We are looking for a creative Digital Marketing Specialist who is passionate about transforming complex technical concepts into simple and engaging digital content that spreads across social media.

• Ability to generate instant ideas.
• Create compelling content.
• Manage a vibrant digital community.

If you possess these skills, you are the perfect fit for this role!

Role Objective:
The Digital Marketing Specialist will be responsible for planning, executing, managing, and optimizing paid digital advertising campaigns across multiple platforms. The goal is to achieve measurable results, improve ROI, and support the company’s overall business and marketing objectives.

Key Responsibilities:

• Campaign Management: Plan, execute, manage, and optimize paid advertising campaigns on Google, Meta, Snapchat, TikTok, X (Twitter), and LinkedIn.
• Performance Monitoring: Regularly track campaign performance, budgets, and KPIs to ensure optimal results.
• Reporting & Analysis: Prepare detailed performance reports including insights, analyses, and clear recommendations for improvement.
• Audience & Conversion Analysis: Analyze audience behavior, conversion data, and performance metrics to enhance targeting, ad content, and bidding strategies.
• Analytics Tools: Utilize Google Analytics 4 (GA4) to link campaign results to marketing and business goals.
• Collaboration: Work closely with content, design, and marketing teams to ensure integrated and cohesive campaigns.
• Brand Compliance: Ensure campaigns align with brand guidelines and company strategic objectives.
• Market Trends: Stay updated on the latest digital advertising tools, platform updates, and industry trends.
• Additional Responsibilities: Perform any other marketing-related tasks as assigned within the scope of the role.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2–4 years of proven experience in digital marketing or performance/paid advertising.
• Strong hands-on experience with Google Ads and Meta Ads.
• Proven knowledge of the Saudi market and understanding of local customer behavior and advertising platforms.
• Ability to manage multiple campaigns simultaneously and work under pressure.
• Intermediate English skills (reading, writing, and speaking).