Join the Laverne Group as a Market Researcher!Be a pivotal part of our team in analyzing the perfume market and influencing future product development.
Key Responsibilities:- Market Analysis: Conduct in-depth research on local, regional, and international perfume markets. Identify market gaps, opportunities, and potential threats. Track competitors’ strategies, pricing, product launches, and market positioning.
- Trend Research: Monitor lifestyle, cultural, and consumer behavior trends influencing perfume preferences. Analyze emerging fragrance notes, packaging styles, and branding concepts. Stay updated on the latest innovations in the perfume and luxury lifestyle sectors.
- Reporting: Prepare weekly reports summarizing market data, trends, and actionable insights. Present findings to the management team with clear recommendations. Provide data-driven suggestions to improve product development, marketing, and sales strategies.
- Collaboration: Work closely with product development, marketing, and sales teams to align research findings with business goals. Contribute to brainstorming sessions for new product ideas based on market insights.
- Customer Insights: Conduct surveys, focus groups, and interviews to understand customer preferences. Analyze feedback to improve customer satisfaction and loyalty.
