Digital Marketing Specialist📣 Job Ad

Job Title: Sales Digital Marketing Specialist

Job Summary:
We are seeking a dynamic and results-driven Sales Digital Marketing Specialist to drive online sales, enhance brand awareness, and generate leads through strategic digital marketing efforts. The ideal candidate will have a strong background in both sales and digital marketing, with experience in social media, paid advertising, SEO, email marketing, and CRM tools.

Key Responsibilities:

• Develop and execute digital marketing campaigns to generate leads and drive sales.
• Manage and optimize online advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Utilize SEO and content marketing strategies to increase website traffic and conversions.
• Monitor and analyze campaign performance, making data-driven adjustments for optimization.
• Collaborate with the sales team to develop digital strategies that align with sales goals.
• Manage and grow social media presence to engage potential customers and generate leads.
• Use email marketing and automation tools to nurture leads and increase customer retention.
• Track sales and marketing KPIs, providing regular reports on campaign effectiveness.
• Stay updated on industry trends and emerging digital marketing technologies.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing and sales.
• Strong knowledge of PPC, SEO, social media marketing, and email marketing.
• Experience with CRM and marketing automation tools.
• Excellent communication and negotiation skills.
• Ability to work in a fast-paced, target-driven environment.

Preferred:

• Certification in Google Ads, HubSpot, or similar platforms.
• Experience in B2B or B2C sales.

About the Role:
This position exists to perform digital marketing initiatives efficiently, ensuring timely execution and adherence to quality standards as per the defined policies and procedures to achieve departmental operational plans and developments.

Key Accountability Areas:

• Implement digital marketing campaigns including lead generation and remarketing across various platforms in coordination with sales and marketing teams.
• Execute organic search tactics for Google and Bing.
• Collaborate with content and marketing teams to drive Search Engine Optimization (SEO) in content creation and promotion.
• Manage a proactive social media content calendar consistent with the company’s brand voice, supporting marketing and public relations efforts.
• Engage with users across various platforms and act as the voice of alfanar customer service.
• Monitor social media metrics and apply knowledge to enhance the company's social media effectiveness.
• Measure and report on the performance of digital marketing campaigns against set goals (ROI and KPIs).

Qualifications:

• Bachelor's Degree in Marketing & Communication.
• 2 to 5 years of relevant experience.
• Ability to develop problem-solving skills and work in compliance with related policies and procedures.

About alfanar:
Alfanar is a leading Saudi company engaged in the manufacturing and trading of electrical products and solutions. Our commitment is to the highest quality standards and continuous development of our human capital, promoting a proactive work environment where employees are valued and nurtured.

Join alfanar as a Digital Marketing Specialist!
As a leader in construction and manufacturing, alfanar aims to deliver high-quality electrical, electromechanical, and civil engineering products. Your role is essential in enhancing our online presence and supporting our marketing initiatives.

Job Purpose:
This position performs digital marketing initiatives effectively and efficiently, adhering to quality standards in alignment with departmental operational plans.

Key Accountability Areas:

• Implement digital marketing campaigns, including lead generation and remarketing
• Execute organic search strategies for Google and Bing
• Collaborate with content and marketing teams to optimize SEO in content creation
• Develop and maintain a proactive social media content calendar
• Engage with users across various platforms, acting as a responsive voice for customer service
• Monitor social media inquiries and resolve consumer complaints professionally
• Measure and report on campaign performance, assessing against ROI and KPIs

Role Accountability:

• Maintain up-to-date marketing skills
• Achieve operational and development targets per delivery schedules
• Provide periodic reports detailing deviations and execution of tasks
• Ensure compliance with policies, safety, and environmental management procedures

Academic Qualification:
Bachelor's Degree in Marketing & Communication

Work Experience:
2 to 5 years in a relevant field.

Apply now and be part of our dynamic team!