Marketing Director Retail & E Commerce

About the Role

RAWAJ, a leading Saudi retail company operating across e-commerce and retail distribution, is seeking a Marketing Director - Retail & E-Commerce to join their team in Riyadh. This full-time role involves leading brand positioning, digital and performance marketing, and identifying new market opportunities to drive commercial results and strengthen the company's competitive position.

Role Overview

The Marketing Director will be responsible for leading the marketing team, analyzing consumer behavior and market trends, and developing strategies aligned with business objectives and market expansion plans. The position requires a focus on growth and market expansion within the retail and e-commerce sectors.

Key Responsibilities

• Develop and execute comprehensive marketing strategies in line with business objectives, growth targets, and market expansion plans.
• Strengthen brand positioning, awareness, and differentiation, ensuring consistent brand communication across all channels.
• Lead digital marketing initiatives, including paid media, social media, SEO, CRM, email marketing, and performance marketing, to drive traffic, conversion, and revenue growth.
• Oversee integrated marketing campaigns, promotional activities, product launches, and seasonal initiatives.
• Manage marketing budgets, optimize spending, and monitor KPIs, campaign effectiveness, and return on investment.
• Build, lead, and develop a high-performing marketing team, while managing relationships with agencies and external partners.
• Collaborate with sales, e-commerce, merchandising, operations, and senior management to drive commercial performance.
• Identify new marketing channels, partnerships, and business opportunities to support the company's long-term growth.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, or a related field; a master's degree is an advantage.
• 10+ years of progressive marketing experience, including significant leadership experience at Director or equivalent senior management level.
• Proven experience in retail, e-commerce, consumer goods, beauty, cosmetics, lifestyle, or other consumer-focused industries.
• Strong expertise in digital marketing, performance marketing, brand management, and integrated campaign execution.
• Demonstrated success in driving revenue growth, customer acquisition, retention, and marketing ROI.
• Experience managing substantial marketing budgets and leading multidisciplinary teams.

Required Skills

• Strong commercial mindset with the ability to translate business objectives into measurable marketing results.
• Excellent analytical, strategic planning, communication, and stakeholder management skills.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, within a company focused on growth and market expansion in the retail and e-commerce sectors.