Marketing Specialist📣 Job Ad
in Rp International3 days ago
Contract Type | Full-time | |
Workplace type | On-site | |
Location | Riyadh |
Role Overview:
We are seeking a highly experienced and strategic leader to drive the development and execution of a robust Loyalty Strategy for our Payment Solution Client. This role requires a blend of strategic vision, project management excellence, and deep expertise in loyalty program management to enhance customer engagement and business performance.
Key Responsibilities:
Experience & Expertise:
Bachelor’s degree in Business Administration, Marketing, Finance, or a related field. Advanced degree or professional certifications in loyalty management or marketing (preferred).
We are seeking a highly experienced and strategic leader to drive the development and execution of a robust Loyalty Strategy for our Payment Solution Client. This role requires a blend of strategic vision, project management excellence, and deep expertise in loyalty program management to enhance customer engagement and business performance.
Key Responsibilities:
- Loyalty Strategy Development & Execution:
Lead the development and execution of a comprehensive loyalty strategy, ensuring alignment with the bank’s overall business objectives. Oversee the planning, implementation, and monitoring of various loyalty programs and initiatives, ensuring their effectiveness and alignment with customer needs and business goals. Benchmark the strengths and weaknesses of the bank’s loyalty offering against local, regional, and global competitors. Build business cases for specific loyalty campaigns, ensuring alignment with existing program structures and revenue growth objectives. - Project & Program Management (PMO):
Lead and manage complex loyalty projects, including pan-bank loyalty initiatives, from conception to execution. Design and maintain a tracker to monitor all initiatives, campaigns, and key performance indicators (KPIs). Develop a manual/toolkit that includes client-specific processes related to the loyalty platform, such as campaign initiation and technical support procedures. Manage relationships with internal and external technical and operational teams, ensuring seamless execution of campaigns and issue resolution using the Mastercard Rewards System. - Stakeholder Engagement & Internal Communications:
Develop personalized internal material to educate stakeholders on the loyalty program. Collaborate with the communications department to design customer surveys and feedback mechanisms. Support strategic discussions related to internal and business loyalty initiatives. Document and follow up on key meeting minutes and action points. - Data-Driven Decision Making & Performance Monitoring:
Work closely with the Analytics Team to define customer segmentation criteria for targeted loyalty campaigns. Design targeted offers and campaigns based on customer insights and segmentation trends. Develop and maintain performance dashboards to track key metrics, including earn vs. redemption rates. Support post-campaign assessments using available data to measure success and inform future improvements.
Experience & Expertise:
- Minimum 12 years of experience in planning and executing loyalty strategies within a retail bank.
- Strong project management (PMO) expertise, with a proven ability to lead and deliver complex loyalty projects.
- In-depth understanding of loyalty program design, implementation, and optimization.
- Hands-on experience with loyalty platforms, tools, and emerging technologies.
- Strong financial acumen, including expertise in P&L analysis and revenue forecasting.
- Proven ability to drive revenue growth while managing costs within loyalty portfolios.
- Customer-centric mindset with a deep understanding of customer behavior, segmentation, and engagement.
- Strong analytical skills with the ability to leverage customer insights and performance metrics for decision-making.
- Expertise in data visualization tools and techniques (a plus).
- Excellent communication and stakeholder management skills, with experience in cross-functional collaboration.
- Demonstrated ability to adapt to changing business priorities and market dynamics.
- A track record of innovation in loyalty program design and customer engagement.
Bachelor’s degree in Business Administration, Marketing, Finance, or a related field. Advanced degree or professional certifications in loyalty management or marketing (preferred).
Requirements
- Open for all nationalities
- Requires 0-1 Year experience