Marketing Specialist📣 Job Ad

Join Our Team as a Personal Social Media Account Manager
Rgheeb is seeking a talented and dynamic Personal Social Media Account Manager to join our team. In this role, you will be responsible for managing and enhancing the online presence of our clients by creating engaging content, interacting with followers, and developing strategies to increase brand awareness and engagement across social media platforms.

Key Responsibilities:

• Develop and implement comprehensive social media strategies tailored to each client's needs.
• Create, curate, and manage engaging content across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Monitor social media channels, respond to comments and messages, and engage with followers.
• Analyze and report on social media performance metrics, making recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with clients to ensure their brand voice and messaging are accurately represented.
• Plan and execute social media campaigns, contests, and promotions to drive engagement.

Requirements:

• Proven experience as a social media manager or in a similar role.
• Strong understanding of social media platforms and their respective audiences.
• Excellent written and verbal communication skills.
• Creative thinking with the ability to generate engaging content.
• Familiarity with social media analytics tools and reporting.
• Ability to work independently and manage multiple accounts simultaneously.
• Bachelor's degree in Marketing, Communications, or a related field is a plus.

Join Rgheeb as a Marketing Specialist!
We are excited to welcome a creative and motivated Marketing Specialist to our dynamic team. In this role, you will be responsible for developing and executing marketing strategies that promote our products and services, enhance brand awareness, and drive customer engagement. Here’s a closer look at your primary responsibilities:

• Develop and implement effective marketing campaigns across various channels, including social media, email, and digital platforms.
• Create and manage engaging content for marketing materials, including brochures, newsletters, and website updates.
• Conduct market research to identify trends, target audiences, and competitive analysis.
• Monitor and report on campaign performance, analyzing data to optimize strategies.
• Collaborate with internal teams to ensure brand consistency and alignment with overall business goals.
• Participate in organizing promotional events and conferences.
• Maintain knowledge of industry trends and best practices to inform marketing strategies.

Requirements:
To qualify for this position, you should have:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Marketing Specialist or similar role.
• Strong understanding of marketing principles and strategies.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and social media platforms.
• Analytical mindset with the ability to interpret data and market insights.
• Creative thinking and problem-solving abilities.

At Rgheeb, we are committed to innovation and collaboration. If you are an enthusiastic professional who can contribute to our mission and help us reach new heights, we’d love to hear from you!

Role Overview:
We are seeking a highly experienced and strategic leader to drive the development and execution of a robust Loyalty Strategy for our Payment Solution Client. This role requires a blend of strategic vision, project management excellence, and deep expertise in loyalty program management to enhance customer engagement and business performance.

Key Responsibilities:

• Loyalty Strategy Development & Execution:
  Lead the development and execution of a comprehensive loyalty strategy, ensuring alignment with the bank’s overall business objectives. Oversee the planning, implementation, and monitoring of various loyalty programs and initiatives, ensuring their effectiveness and alignment with customer needs and business goals. Benchmark the strengths and weaknesses of the bank’s loyalty offering against local, regional, and global competitors. Build business cases for specific loyalty campaigns, ensuring alignment with existing program structures and revenue growth objectives.
• Project & Program Management (PMO):
  Lead and manage complex loyalty projects, including pan-bank loyalty initiatives, from conception to execution. Design and maintain a tracker to monitor all initiatives, campaigns, and key performance indicators (KPIs). Develop a manual/toolkit that includes client-specific processes related to the loyalty platform, such as campaign initiation and technical support procedures. Manage relationships with internal and external technical and operational teams, ensuring seamless execution of campaigns and issue resolution using the Mastercard Rewards System.
• Stakeholder Engagement & Internal Communications:
  Develop personalized internal material to educate stakeholders on the loyalty program. Collaborate with the communications department to design customer surveys and feedback mechanisms. Support strategic discussions related to internal and business loyalty initiatives. Document and follow up on key meeting minutes and action points.
• Data-Driven Decision Making & Performance Monitoring:
  Work closely with the Analytics Team to define customer segmentation criteria for targeted loyalty campaigns. Design targeted offers and campaigns based on customer insights and segmentation trends. Develop and maintain performance dashboards to track key metrics, including earn vs. redemption rates. Support post-campaign assessments using available data to measure success and inform future improvements.

Requirements:
Experience & Expertise:

• Minimum 12 years of experience in planning and executing loyalty strategies within a retail bank.
• Strong project management (PMO) expertise, with a proven ability to lead and deliver complex loyalty projects.
• In-depth understanding of loyalty program design, implementation, and optimization.
• Hands-on experience with loyalty platforms, tools, and emerging technologies.
• Strong financial acumen, including expertise in P&L analysis and revenue forecasting.
• Proven ability to drive revenue growth while managing costs within loyalty portfolios.

Skills & Competencies:

• Customer-centric mindset with a deep understanding of customer behavior, segmentation, and engagement.
• Strong analytical skills with the ability to leverage customer insights and performance metrics for decision-making.
• Expertise in data visualization tools and techniques (a plus).
• Excellent communication and stakeholder management skills, with experience in cross-functional collaboration.
• Demonstrated ability to adapt to changing business priorities and market dynamics.
• A track record of innovation in loyalty program design and customer engagement.

Education & Certifications:
Bachelor’s degree in Business Administration, Marketing, Finance, or a related field. Advanced degree or professional certifications in loyalty management or marketing (preferred).