Marketing Specialist

Join EFG as a Social Media Manager for the MENA region!
At EFG (ESL FACEIT Group), we create worlds beyond gameplay, building strong communities for players and fans. We are excited to invite you to lead our social media strategy, focusing on Arabic-speaking markets and elevating our brands, particularly during the Esports World Cup held in Saudi Arabia.

Key Responsibilities:

• Develop the social media strategy to enhance EFG’s brand presence in the MENA region.
• Drive regional campaigns for the Esports World Cup.
• Establish a channel strategy that ensures high community engagement.
• Monitor KPIs and use them to inform content strategies.
• Collaborate with creative teams to produce relevant communication assets.
• Communicate updates effectively with internal stakeholders.
• Work cross-functionally with various teams.
• Stay updated on cultural trends and audience interests to provide engaging content.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
• 6+ years of relevant experience in social media or agency work.
• Strong understanding of the MENA market, especially Saudi Arabia.
• Bilingual in English and Arabic, with excellent copywriting skills.
• Proficient in various social media platforms, viewer analytics, and audience segmentation.
• Experience in community management, especially within gaming.
• Familiarity with working with younger audiences and in the esports/entertainment industry is a plus.

The Role
As a Marketing Officer, you will play a pivotal role in enhancing brand awareness, driving engagement, and contributing to the growth of our community. Your responsibilities include developing and executing marketing strategies that attract new clients, retain existing members, and position Cloudspaces as a leader in the co-working industry.

Key Responsibilities

• Marketing Strategy Development: Develop and execute integrated marketing campaigns to promote Cloudspaces’ offerings. Conduct market research to identify trends, customer needs, and competitive insights. Collaborate with the sales team to align marketing strategies with revenue goals.
• Content Creation & Management: Create engaging content for digital platforms, including website, social media, and email newsletters. Manage the content calendar for consistent messaging and timely campaigns. Work with designers to develop visually appealing marketing materials.
• Digital Marketing: Optimize the company website for SEO to improve organic visibility and traffic. Plan and execute paid advertising campaigns (Google Ads, social media, etc.). Monitor and analyze digital campaign performance using analytics tools.
• Event Coordination: Plan and promote events, workshops, and networking sessions to attract and engage clients. Partner with local businesses and organizations to enhance event visibility. Manage event budgets and post-event analysis.
• Brand Development: Ensure all marketing materials and campaigns align with Cloudspaces’ brand identity. Collaborate with internal teams to maintain a cohesive brand voice. Foster strategic partnerships to enhance brand exposure.
• Reporting & Analysis: Track and report key performance indicators (KPIs) for marketing activities. Provide insights and recommendations based on campaign outcomes. Stay updated with industry trends and incorporate them into marketing strategies.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience: 5+ years of experience in marketing, preferably in real estate, hospitality, or co-working spaces.
• Skills: Strong knowledge of digital marketing tools and platforms (Google Analytics, SEO, SEM). Proficiency in social media management and content creation. Excellent communication, organizational, and project management skills. Ability to analyze data and provide actionable insights. Familiarity with CRM systems and marketing automation tools is a plus.
• Key Competencies: Creative thinker with a results-driven mindset. Strong interpersonal skills and the ability to collaborate across teams. Adaptability to a fast-paced, dynamic work environment. Passion for building communities and connecting people.

Join a Leading Team as the Head of Marketing - MENA!
Are you a passionate marketing professional looking to make an impact in the MENA region? Our company is seeking an experienced Head of Marketing to drive our growth initiatives and lead our marketing strategies.

Key Responsibilities:

• Develop and implement effective marketing strategies across the MENA region.
• Contribute to reducing Customer Acquisition Cost (CAC) through innovative marketing approaches.
• Manage significant marketing budgets and optimize expenditures for maximum output.
• Lead efforts in developing organic acquisition strategies to enhance customer engagement.
• Drive revenue growth through targeted campaigns and successful execution of growth strategies.

Qualifications:

• Minimum 35 years of marketing experience in Saudi Arabia.
• Demonstrated experience in executing growth strategies that have led to substantial revenue increases.
• Ability to lead a team and coordinate with stakeholders to achieve marketing goals.
• Fluency in Arabic is preferred.

Apply today and become a vital part of our dynamic team making waves in the MENA market!