Marketing Specialist

The overall goal of the job:

Planning and implementing marketing strategies to support the achievement of the company's goals by enhancing the brand, increasing sales, and targeting the right audience using various marketing tools.

Responsibilities and Main Tasks:

1. Planning and implementing marketing campaigns:

• Preparing marketing plans that align with the company's objectives.
• Implementing marketing campaigns across various channels (traditional and digital).
• Monitoring campaign performance and analyzing results to improve performance.

1. Managing content and brand:

• Developing and managing high-quality marketing content (such as blogs, posts, and newsletters).
• Ensuring that all activities align with the brand identity and message.

1. Conducting market research:

• Analyzing target markets and understanding customer needs.
• Monitoring market trends and competitors to identify opportunities and challenges.

1. Managing customer relationships:

• Developing strategies to improve customer experience.
• Working with sales teams to enhance customer acquisition strategies.

1. Digital media management:

• Managing digital marketing campaigns (SEO, SEM, social media, email).
• Monitoring and optimizing digital ad performance based on data.

1. Coordinating marketing events and exhibitions:

• Organizing and managing conferences, exhibitions, and workshops to enhance the company's presence.

1. Reporting:

• Preparing regular reports on marketing activity performance and submitting them to management.
• Analyzing marketing data to provide recommendations based on it.