Director of Marketing Digital & Communications

About the Role

Accor is seeking a Director of Marketing, Digital & Communications for FAENA The Red Sea. This full-time role involves leading the brand presence and integrated marketing strategies for a luxury lifestyle destination. The Director will ensure all campaigns and guest interactions align with Faena's brand voice and service standards.

Role Context

The FAENA Movement focuses on art, culture, and community, expanding into the Kingdom of Saudi Arabia with FAENA The Red Sea. This position is central to translating the brand's spirit into compelling narratives and experiences that differentiate it within the global luxury hospitality sector. The Director will work closely with Sales, Public Relations, Digital, Food & Beverage, and creative teams to curate impactful, culturally-driven campaigns.

Key Responsibilities

• Lead and execute the integrated marketing and communications strategy across all property facets, including rooms, F&B, spa, nightlife, and events.
• Develop and manage brand campaigns across digital, print, and social platforms, ensuring alignment with global Faena strategy.
• Act as the brand guardian, maintaining consistency and excellence in all internal and external communications.
• Oversee advertising, digital media planning, email marketing, and content calendars.
• Collaborate with creative teams on campaign concepts, photo shoots, and branded content development.
• Manage and optimize website content, landing pages, and third-party platform presence.
• Drive social media and content strategy to maintain a strong digital footprint.
• Partner with Public Relations for aligned storytelling, media outreach, and event promotion.
• Build relationships with luxury brands, influencers, and creative collaborators.
• Establish strategic partnerships with tourism boards, travel networks, and regional stakeholders.
• Collaborate with Faena Art and Culture teams to promote programming, exhibitions, and performances.
• Support signature events and experiences that reinforce Faena’s position as a cultural destination.
• Analyze campaign performance using KPIs, ROI, and reporting tools such as Google Analytics and CRM systems.
• Support Sales and Catering teams with marketing collateral and client engagement tools.
• Lead, mentor, and inspire the Marketing & Communications team.
• Manage external agencies including PR, digital, and creative partners.
• Partner with Commercial, Revenue, and operational leaders to ensure alignment on business objectives.
• Collaborate cross-functionally with F&B, Spa, and Events teams for integrated storytelling and campaigns.

Qualifications and Requirements

• Minimum of 8–10 years of progressive marketing leadership experience in luxury hospitality, lifestyle brands, or cultural institutions.
• Proven success in launching or repositioning luxury hotels or resorts; pre-opening experience is preferred.
• Deep understanding of brand management, integrated marketing, digital strategy, and public relations.
• Global mindset with sensitivity to Middle Eastern culture and the Red Sea region’s evolving tourism landscape.
• Proven success in developing and executing 360° marketing campaigns across luxury channels.
• Strong knowledge of social media trends, digital marketing, SEO, CRM, and analytics.
• Familiarity with CMS platforms, design tools (Adobe Creative Suite), and project management platforms.
• Experience leading a team and collaborating with cross-functional departments.

Work Type

This is a full-time position within Accor, focusing on the FAENA The Red Sea property.

Application Process

Candidates meeting the qualifications are invited to apply for this role. Salary details will be discussed during the interview process.