Brand Manager Frozen Vegetables

About the Role

Alyasra Foods is seeking a Brand Manager to join their team in Riyadh, Saudi Arabia. This full-time role is responsible for driving customer acquisition and managing long-term customer relationships, while ensuring strong brand activation and marketing execution within KSA. The position focuses on expanding the brand’s presence in the HORECA market through effective customer engagement, premium in-market execution, and consistent brand representation.

The Brand Manager will leverage competitor and commercial analysis to support pricing, SKU optimization, and identify growth opportunities. This involves translating market insights into actionable initiatives that strengthen brand performance, profitability, and visibility across key customer segments.

Key Responsibilities

• Execute brand strategy and ensure premium positioning across the market.
• Conduct market visits to key accounts to assess execution, visibility, and growth opportunities.
• Lead brand activation activities, visibility implementation, and POSM deployment.
• Identify and acquire high-potential customers within the HORECA segment.
• Develop tailored product proposals and SKU recommendations aligned with customer needs.
• Own the onboarding and ongoing management of selected customers, including key accounts.
• Consolidate sales inputs, customer pipelines, and market intelligence to support brand planning discussions with the Category Manager.
• Coordinate with the Category Manager on order planning, availability updates, and supply alignment.
• Equip Sales teams with brand knowledge, product training, and market insights.
• Prepare pricing inputs and quotations for commercial proposals.
• Engage directly with brand commercial teams on special requests and POSM.
• Communicate market demand patterns, customer insights, and local requirements.

Business Development and Customer Relationship Management

• Build and maintain strong long-term relationships to drive loyalty, repeat business, and brand advocacy.
• Work closely with Sales teams to ensure aligned execution and sustainable account growth.
• Participate in sales meetings to track customer progress and support issue resolution.
• Support customer presentations, menu planning discussions, and product demonstrations in collaboration with baristas and mixologists.
• Support in-market activations and customer engagements to ensure effective execution.

Data Analysis and Performance Reporting

• Analyze product performance, customer consumption, pricing, and margin contribution.
• Maintain updated datasets, brand trackers, forecast files, and customer pipelines.
• Conduct competitor analysis and provide regular performance updates to management.
• Prepare brand performance updates for management, highlighting progress, challenges, and opportunities.
• Use analytical insights to refine brand strategy and support decision-making.

Qualifications and Experience

• 5-10 years of relevant experience.
• Demonstrated ability to execute brand strategy and manage market presence.
• Experience in customer acquisition and relationship management within the HORECA segment.
• Proficiency in data analysis and performance reporting.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia. The role involves working collaboratively with sales teams, category managers, and directly with brand principles.