Digital Sales Specialist📣 إعلان

About the Role

flynas is seeking a Digital Sales Specialist to join its team in Riyadh, Saudi Arabia. This full-time role is central to driving digital sales and revenue growth across various online channels. The specialist will be responsible for planning and managing flynas’s online sales through its website and application, leveraging on-page SEO and advertising tools to increase direct sales on ******** Candidates should possess 5-10 years of relevant experience in digital sales.

Key Responsibilities

• Plan and implement the online direct sales strategy to drive digital revenue growth.
• Identify and target new customer segments through digital marketing campaigns.
• Manage and optimize the company's website and application platforms, ensuring a seamless and user-friendly customer experience.
• Monitor and analyze digital sales performance, identify trends, and recommend strategies for improvement.
• Implement and execute the daily digital sales roadmap and calendar.
• Stay updated with industry trends, digital marketing best practices, and emerging technologies to drive innovation in digital sales.
• Analyze data and metrics to evaluate the effectiveness of digital sales initiatives and campaigns.

Digital Sales and Marketing Focus Areas

• Website & Application: Update website content and information, create new landing pages, implement ongoing A/B and user experience testing, collaborate with internal development and design teams for dynamic landing pages, manage website retargeting programs, and work on improving and tracking site performance.
• Paid Digital Advertising: Create and manage effective performance campaigns, including paid search campaigns on major search engines (Google, Yahoo, Bing) with a focus on higher ROI and lowering CPC. Design, develop, and monitor digital media buying campaigns, analyze campaign performance, manage pay-per-click campaigns, develop keyword and contextual search strategies, and write effective ad captions. Follow up on affiliate marketing campaigns, tracking and monitoring them.
• Search Engine Optimization (SEO): Provide SEO-based requirements for enhancement and recommendations, stay updated with SEO blogs and best practices using resources like Google Search Console, and manage outreach and link-building efforts to drive visibility within search engines.
• Emails: Create and optimize email marketing campaigns to increase revenue, write attractive content to increase email open rates and bookings, and enhance and optimize sent emails to customers, including confirmation, retargeting, loyalty program, and survey emails.

Collaboration and Strategic Contribution

• Work within cross-functional teams and integrate SEM campaigns and SEO approaches within all applicable client online media campaigns.
• Manage campaign budgets and forecasts.
• Collaborate and communicate effectively with internal stakeholders and external partners.
• Help define and report on key marketing performance metrics as they relate to online activity, including SEM, SEO, social, and online advertising.
• Maintain accurate and up-to-date records of digital sales activities and customer interactions.
• Stay informed about relevant laws, regulations, and industry standards related to digital sales and data privacy.

Safety and Security Compliance

• Promote safety within the department as an integral part of the business.
• Establish sufficient resources to meet flynas safety objectives.
• Monitor and adhere to flynas safety standards.
• Review departmental safety records to detect and prevent the development of undesirable trends.
• Ensure that all staff in the department are trained to the level required for full awareness of safety management within their area of responsibility.
• Ensure that risks and threats to the safety of flynas operations, as reported by members of their particular department, are reported to the safety department for assessment and mitigation.
• Ensure that mitigating measures are implemented in a timely and effective manner.
• Ensure participation in departmental SAG meetings and internal safety data analysis meetings.

Qualifications and Experience

• A minimum of 5 to 10 years of experience in digital sales, digital marketing, or a related field.
• Demonstrated experience in managing online sales channels, SEO, and paid advertising campaigns.
• Strong analytical skills with the ability to interpret data and drive strategic decisions.
• Proficiency in website management, digital advertising platforms, and email marketing tools.