Senior Strategy Analyst📣 إعلان

About the Role

Senna is seeking a Senior Strategy Analyst to join its team in Riyadh, Saudi Arabia. This full-time role supports the development, implementation, and monitoring of marketing strategies and governance frameworks within a consulting firm environment. The position requires 5-10 years of relevant experience and focuses on strategic planning coordination, marketing governance, performance tracking, and ensuring process consistency across marketing functions.

Marketing Strategy and Planning

• Support the development and implementation of the overall marketing strategy, annual plans, and strategic initiatives.
• Conduct market research, competitor analysis, and industry benchmarking to identify trends, opportunities, and risks.
• Translate strategic priorities into initiatives, deliverables, timelines, and performance measures.
• Coordinate with marketing teams to align plans and activities with the organisation's objectives and brand direction.
• Support the preparation of business cases, strategic presentations, and recommendations for senior management.

Marketing Governance and Compliance

• Develop and maintain marketing governance frameworks, policies, procedures, and approval processes.
• Ensure marketing activities follow organisational policies, brand standards, and delegated authorities.
• Support consistent planning, reporting, and documentation standards across marketing functions.
• Monitor compliance with governance requirements and follow up on identified gaps or corrective actions.
• Maintain a central record of marketing strategies, plans, approvals, governance documents, and key decisions.

Performance Management and Reporting

• Support the development of marketing KPIs and performance measurement frameworks.
• Track the progress and performance of marketing initiatives against approved objectives, budgets, and timelines.
• Consolidate updates from marketing teams and prepare regular dashboards and management reports.
• Analyse performance data and provide insights and recommendations to improve marketing effectiveness.
• Identify delays, risks, dependencies, and areas requiring management attention.

Stakeholder Engagement and Collaboration

• Work with Brand, Digital Marketing, Communications, Events, Partnerships, and other relevant teams to coordinate strategic priorities.
• Liaise with Finance, Procurement, Legal, Risk, and other corporate functions to support governance and approval requirements.
• Facilitate planning workshops, governance meetings, and performance review sessions.
• Prepare meeting materials, document key decisions, and monitor completion of agreed actions.
• Support communication of marketing priorities, policies, and governance requirements across the organisation.

Continuous Improvement Initiatives

• Identify opportunities to improve marketing planning, governance, reporting, and decision-making processes.
• Support the development of tools, templates, and guidelines to improve consistency and efficiency.
• Benchmark marketing governance practices against industry standards.
• Contribute to knowledge-sharing and capability-building activities across the marketing function.