Social Data & Analytics Specialist

About the Role

GEN PLUS Group is seeking a Social Data & Analytics Specialist to join its Social & Digital team in Riyadh, Saudi Arabia. This full-time role focuses on analyzing social media performance, identifying audience and content trends, and translating data into actionable insights to enhance client social media strategies, engagement, and campaign effectiveness. The ideal candidate will combine strong analytical capabilities with a solid understanding of social media platforms, digital marketing, and audience behavior.

Key Responsibilities

• Monitor, analyze, and report on social media performance across platforms including Instagram, TikTok, LinkedIn, Facebook, YouTube, and Snapchat.
• Develop and maintain performance dashboards, reports, and KPI tracking frameworks for clients and internal teams.
• Analyze audience behavior, engagement, reach, impressions, follower growth, content performance, and conversion metrics.
• Translate complex data into clear insights and practical recommendations for content strategy and campaign performance improvement.
• Conduct competitor benchmarking, social listening, and industry trend analysis.
• Collaborate with Social Media, Creative, Strategy, and Account Management teams to support data-driven decision-making.
• Measure the effectiveness of organic and paid social campaigns, identifying opportunities for optimization.
• Support campaign planning, client pitches, and strategic recommendations with relevant research and data.
• Present performance findings and insights to internal stakeholders and clients.
• Ensure data accuracy, consistency, and adherence to reporting best practices across accounts.

Candidate Profile

The successful candidate will be commercially minded, analytical, curious, and proactive. This role requires the ability to interpret social media data beyond basic reporting, explaining performance changes and recommending next steps. The specialist will turn data into insights that influence creative decisions, strengthen client relationships, and deliver measurable results.

Qualifications and Requirements

• Minimum of 3 years of experience in social media analytics, digital marketing analytics, or a similar role, preferably within an agency environment.
• Strong knowledge of social media analytics tools such as Sprout Social and Emplifi.
• Solid understanding of social media KPIs, audience insights, campaign measurement, and performance optimization.
• Ability to interpret large datasets and communicate meaningful insights to non-technical stakeholders.
• Excellent analytical, problem-solving, and presentation skills.
• Strong attention to detail, with the ability to manage reporting across multiple clients and campaigns.
• Experience working with both organic and paid social media data.