Sr Marketing Executive

About LamdaX

LamdaX develops smart, sustainable, and scalable digital solutions designed to simplify business processes, transform data into decisions, and unlock opportunities for growth and innovation for organizations.

The Role

LamdaX is seeking a Sr Marketing Specialist - Branding, PR & Sales to join the team in Riyadh, Saudi Arabia. This full-time role focuses on strengthening the company's brand presence, executing marketing initiatives, supporting PR activities, and contributing to business growth and sales. The position combines branding, digital marketing, content, PR, lead generation, and business development support, requiring close collaboration with management, sales, product, and creative teams. Candidates should have 2-5 years of relevant experience.

Key Responsibilities

• Develop and maintain LamdaX's brand identity, ensuring consistency across all channels.
• Support brand strategies, campaigns, and marketing initiatives.
• Research market trends, customer behavior, and competitors to identify opportunities.
• Develop creative concepts and marketing content to increase brand awareness and engagement.
• Coordinate with designers, content creators, copywriters, and other creative resources.
• Manage LamdaX's social media presence and content calendar.
• Coordinate the creation, review, and publishing of content, ensuring it reflects LamdaX's brand voice and visual identity.
• Monitor social media performance and recommend improvements to increase engagement and reach.
• Support PR strategies and initiatives to strengthen LamdaX's public image and market presence.
• Coordinate PR campaigns, announcements, media materials, and external communications.
• Identify relevant media, industry, and networking opportunities to increase brand visibility.
• Maintain consistent messaging across external communications and public-facing channels.
• Support lead-generation and customer acquisition initiatives.
• Identify and qualify potential business opportunities.
• Conduct market and customer research to understand target audiences and opportunities.
• Assist with lead follow-up and business development activities.
• Coordinate marketing projects from concept through execution, managing timelines, approvals, revisions, and deliverables.
• Translate business requirements into clear creative briefs and actionable tasks.
• Coordinate with internal teams and external agencies or freelancers as required.
• Track marketing, social media, brand, and lead-generation KPIs.
• Prepare regular performance reports and evaluate campaign effectiveness, using data and customer insights to recommend improvements.

Performance Metrics

Success in this role will be measured by the ability to:

• Strengthen and maintain a consistent LamdaX brand identity.
• Increase brand awareness, engagement, and PR visibility.
• Deliver effective marketing and PR campaigns on time.
• Generate and support qualified sales opportunities.
• Improve marketing effectiveness using data and customer insights.
• Build strong collaboration between marketing, sales, creative, and management teams.