Assistant Trade Marketing Manager📣 إعلان

About the Role

NADEC Foods is seeking an Assistant Trade Marketing Manager to join its team in Riyadh, Saudi Arabia. This full-time position involves assisting in the development and execution of plans to drive sales strategies for in-store visual merchandising, promotion designs, store branding, and loyalty programs. The role requires 2-5 years of relevant experience.

Strategic Contribution and Objectives

The Assistant Trade Marketing Manager will contribute to executing annual business plans and targets, ensuring compliance with the strategic agenda of Sales & Distribution / Trade Marketing. This role is instrumental in translating the overall strategy into operational business plans, leading their performance and execution to achieve functional objectives and support NADEC’s vision and mission.

Key Responsibilities

• Develop and execute trade marketing campaigns for assigned products, including promotions, sponsored product listings, flash sales, and livestreaming events.
• Analyze market trends and competitor activities to identify opportunities for growth.
• Manage the marketing budget and track campaign performance against Key Performance Indicators (KPIs).
• Prepare reports and presentations on campaign results and market insights.
• Design category trade plans by channel, following the aligned brand strategy to achieve desired market share in terms of volume & value and optimum distribution.
• Understand and translate category business needs into value propositions, generating sales and profit for NADEC.
• Coordinate with below-the-line (BTL) marketing agencies to develop and produce point-of-sale material, ensuring all materials adhere to brand guidelines and monitoring timely on-trade execution.
• Recommend comprehensive sales solutions based on market understanding to drive market share and ensure the protection of overall brand volume and value.
• Analyze the volatility and variability of supply and demand through past sales data and data trends analytics to define/forecast monthly needs and ensure constant catering of all channel’s needs.
• Finalize Monthly, Weekly, and Annual Category Plans.
• Submit one Market (KSA/GCC) Visit Report Monthly, with clear status, opportunities, and challenges.

Team Leadership and Development

This role involves directing the activities of the Sales & Distribution / Trade Marketing team to ensure efficient work execution, aligned with strategic project management plans, policies, and procedures. The Assistant Trade Marketing Manager will contribute to building and leading a motivated, engaged, and competent team by setting priorities and objectives, managing performance, and providing ongoing feedback and coaching to meet functional challenges and goals. The incumbent will serve as a role model to ensure employees’ awareness and commitment to NADEC's vision, mission, values, fundamentals, and corporate strategy, fostering a highly engaged and motivated team and continuously improving performance.

Financial Planning and Performance Assessment

The Assistant Trade Marketing Manager will participate in the preparation of the functional budget and assess financial performance against the budget. This ensures awareness of anticipated costs/revenues, identifies areas of unsatisfactory performance, and capitalizes on potential performance improvement opportunities.

Candidate Profile

The ideal candidate will possess 2-5 years of experience in trade marketing or a related field. Demonstrated ability to develop and execute strategic plans, analyze market trends, and manage budgets effectively is essential. Strong leadership potential and a commitment to fostering team engagement and performance are also key attributes for this role.