Brand Marketing Manager

About the Role

ZEEKR极氪 is seeking a Brand Marketing Manager to join their team in Riyadh. This full-time role involves developing and executing marketing strategies to enhance the brand image and support new vehicle launches in designated markets. The position requires 5-10 years of relevant experience.

Key Responsibilities

• Partner with subsidiaries and distributors to develop and execute localized integrated marketing campaigns for new vehicle launches.
• Translate corporate marketing strategy into regional brand development and communication plans, including campaign concepts, content direction, and communication cadence.
• Lead early-stage research, positioning, and planning of PR initiatives, delivering integrated communications solutions to build the Geely brand.
• Align with distributors on localized creative assets and TVC scripts, manage marketing reimbursement standards, oversee advertising execution with continuous optimization, and drive PR initiatives.
• Own and elevate the Geely Auto brand image in designated markets.

Qualifications and Experience

• 5-10 years of experience in brand marketing or a related field.
• Strong cross-functional communication and coordination skills across cultures and time zones.
• Proven execution capability, demonstrating the ability to translate strategy from planning to delivery.

Company Context

ZEEKR极氪 is part of a global automotive group experiencing international growth. This role offers regional ownership and direct impact on brand development. The position involves working within a cross-cultural team and engaging with headquarters strategy.