Digital Commerce & E Commerce Team Leader

About the Role

AVALON Pharma is establishing a Digital Commerce function that integrates digital marketing, e-commerce, retail media, CRM, analytics, and commercial execution. We are seeking a Digital Commerce & E-Commerce Team Leader to drive this transformation. This full-time position is based in Riyadh, Saudi Arabia, and requires 5-10 years of relevant experience.

Role Purpose

The Digital Commerce & E-Commerce Team Leader will lead AVALON Pharma's Digital Commerce strategy, focusing on profitable growth across e-commerce, marketplace, quick commerce, and omnichannel partners. The role is responsible for maximizing digital commercial performance by integrating consumer demand generation, digital shelf excellence, conversion optimization, retail media, CRM, analytics, and trade activation to accelerate both sell-out and sell-in performance.

Key Responsibilities

• Commercial Strategy: Develop and execute the annual Digital Commerce strategy, build commercial business plans for key digital customers, drive profitable sales growth across digital channels, and manage digital P&L and investment priorities.
• E-Commerce & Marketplace Management: Lead relationships with key online retailers and marketplaces, optimize product listings and digital shelf performance, improve search visibility and share of search, and manage brand stores and online merchandising.
• Digital Marketing & Retail Media: Lead performance marketing campaigns, manage retailer media investments, optimize ROAS and marketing ROI, and execute omnichannel promotional campaigns.
• Customer Journey & Conversion: Improve the entire customer journey from awareness to repurchase, optimize PDPs, A+ content, images, videos, and customer reviews, increase conversion rate and average basket size, and develop CRM and customer retention initiatives.
• Commercial Analytics: Develop digital dashboards and KPI reporting, monitor traffic, conversion, sell-out, sell-in, ROI, and customer acquisition, translate insights into commercial actions, and forecast demand with Commercial and Supply Chain teams.
• Cross-Functional Leadership: Partner closely with Marketing, Sales, Trade Marketing, Supply Chain, Regulatory Affairs, Finance, and Business Intelligence teams.

Performance Metrics

The successful candidate's performance will be measured against key indicators across several areas:

• Commercial: Sell-Out Growth, Sell-In Growth, Digital Sales Growth, Revenue, Gross Profit.
• Customer: Conversion Rate, Average Order Value, Repeat Purchase Rate, New Customer Acquisition, Customer Lifetime Value.
• Marketing: Marketing ROI, ROAS, Customer Acquisition Cost, Share of Search, Digital Shelf Compliance.
• Operational: On-Time Campaign Execution, Marketplace Availability, Stock Replenishment Cycle, Forecast Accuracy.

Qualifications and Experience

• 5-10 years of experience in a relevant field.
• Demonstrated commercial drive and leadership in digital commerce.
• Experience in digital marketing, e-commerce, CRM, retail media, and analytics.
• Ability to develop and execute commercial strategies and business plans.

Work Environment

This role offers the opportunity to shape the future of Digital Commerce at AVALON Pharma by building an integrated commercial growth engine. The selected candidate will influence strategy, drive measurable business growth, and lead the company's digital commercial transformation within a full-time capacity in Riyadh.