Digital Marketing Manager

About Hala

Hala is a fintech company operating in the MENAP region, focused on redefining financial services for Small and Medium-sized Enterprises (SMEs). The company aims to empower SMEs by providing financial and technological tools to support their business operations and growth. Established in 2017, Hala is licensed by the Saudi Arabian Central Bank and has entities in the UAE, Saudi Arabia, and Egypt, offering solutions for payment digitization, sales, and operations management.

The Role of Digital Marketing Manager

Hala is seeking a Digital Marketing Manager to lead the company's digital marketing and performance acquisition activities. This full-time position is based in Riyadh, Saudi Arabia, and is responsible for driving customer and merchant growth across payment products and services. The role involves owning the digital channel strategy, campaign performance, acquisition funnels, and budget optimization to maximize conversion, ROI, and sustainable growth.

Key Responsibilities

• Develop and lead the digital marketing and paid acquisition strategy across SEM, paid social, display, and other relevant channels.
• Manage digital acquisition performance across the funnel, from awareness and lead generation through conversion and activation.
• Oversee digital marketing budgets and optimize channel allocation based on CAC, conversion, ROI, and business performance.
• Lead campaign planning, audience targeting, retargeting, and A/B testing to continuously improve performance.
• Collaborate with Product, Creative, and Technology teams to optimize landing pages and conversion funnels.
• Establish and monitor digital marketing KPIs, attribution, dashboards, and performance reporting.
• Partner with Product, Sales, Data, Creative, Marketing Operations, and Compliance to support product launches and growth initiatives.
• Identify new digital channels, technologies, and growth opportunities relevant to Hala’s customer and merchant segments.
• Ensure digital campaigns comply with Hala’s brand standards, internal policies, and applicable KSA regulatory requirements.
• Manage and develop the Digital Marketing team and external agencies, ensuring effective execution and continuous capability development.

Qualifications and Experience

Candidates for this role should possess 5-10 years of relevant experience in digital marketing and performance acquisition. The ideal candidate will have a proven track record in developing and executing digital marketing strategies that drive customer growth and optimize ROI.

Work Environment and Benefits

Hala fosters an inclusive and diverse culture that supports innovation and flexibility, offering remote, in-office, and hybrid work arrangements. The company provides competitive compensation packages, which may include potential for shares. Hala prioritizes personal development through regular training and an annual learning stipend, supporting career growth within a dynamic environment. Employees join a team of over 30 nationalities across 7 countries, gaining experience in the fintech industry. The company offers autonomy, mentoring, and challenging goals, providing opportunities for both individual and company advancement.

Location

This position is based in Riyadh, Riyadh, Saudi Arabia.