Marketing Mgr📣 إعلان

About Amgen and the Opportunity

Amgen is seeking a Marketing Manager, also known as a Rare Marketing Lead, to join its team in Riyadh, Saudi Arabia. This full-time role involves strategic partnership across various functions, including Marketing, Sales, Market Access, Medical, Analytics, Sales Operations, Training, and Digital Field Enablement. The position is critical for translating strategic priorities into effective execution within the rare disease franchise.

Role Purpose and Strategic Impact

As Amgen expands its rare disease franchise, this Marketing Manager will be responsible for developing the strategy, planning, and execution for the rare portfolio. The role plays a key part in shaping the long-term commercial strategy for the franchise, driving excellence in brand planning, advancing the Phases of Growth roadmap, and building scalable marketing capabilities to enhance execution across the portfolio. Success in this position requires strong strategic thinking, marketing proficiency, operational discipline, cross-functional influence, and the ability to connect portfolio-level strategy with field-ready tools and measurable business outcomes. A growth mindset, strong collaboration skills, analytical rigor, and the ability to simplify complex business opportunities into clear, actionable plans are essential. This role reports directly to the High Specialty Care Business Unit Director.

Key Responsibilities

• Drive the evolution and execution of the rare disease Phases of Growth strategy, including the 12-quarter roadmap.
• Lead and support the annual brand planning process across the portfolio, ensuring strategic priorities, behavioral objectives, tactical plans, KPIs, and investment choices are aligned across indications.
• Translate portfolio strategy into clear, actionable commercial priorities to accelerate and optimize growth across the franchise.
• Build and lead the account management marketing strategy for brands, including tools, resources, and engagement approaches that support strategic account planning.
• Develop portfolio-level marketing resources and field enablement tools that clarify roles, responsibilities, desired outcomes, and timing across matrix teams supporting demand generation, patient starts, access navigation, and adherence.
• Support the optimization of customer engagement across the portfolio by identifying opportunities to improve targeting, segmentation, omnichannel coordination, field execution, and account-level impact.
• Lead the portfolio approach and strategy, including business objectives, trigger strategy, message alignment, governance, field feedback loops, and performance measurement.
• Identify opportunities to leverage AI, modular content, omnichannel engagement, and scalable execution models to improve efficiency, consistency, and impact across the Rare portfolio.
• Support portfolio KPI tracking, dashboards, and measurement plans to help leadership assess progress, identify risks, and adjust execution as needed.
• Partner across Marketing, Market Access, Sales, Training, Analytics, Medical, and field leadership to align priorities, accelerate key growth opportunities, and improve the customer and patient experience.
• Collaborate with the Business Unit Head (BUH) to ensure messaging, resources, field tools, and portfolio positioning are consistent where appropriate while supporting indication-specific needs.
• Embody Amgen Values and help foster a collaborative, high-performing culture across the brand team and cross-functional partners.

Qualifications and Experience

Candidates for this role should meet the following basic qualifications:

• Minimum of 5 years of experience in strategy, marketing, or account management.

Preferred Skills and Attributes

Ideal candidates will also possess the following preferred qualifications:

• Strong marketing and commercial strategy competencies, including brand planning, marketplace analysis, insight generation, segmentation, strategic prioritization, tactical planning, and multichannel engagement.
• Experience translating complex business strategies into clear, actionable, field-ready plans.
• Experience leading cross-functional initiatives and influencing teams without direct authority.
• Strong analytical skills, with the ability to interpret business performance, customer insights, field feedback, and KPI data to inform strategic decisions.
• Experience developing or managing field enablement tools, account-based marketing resources, CRM/Veeva suggestions, alerts, dashboards, or omnichannel engagement strategies.
• Experience in rare disease, specialty, neurology, immunology, ophthalmology, or multi-indication brand marketing.
• Experience with launch, growth brand, or portfolio strategy.
• Experience collaborating with Sales, Market Access, Medical, Analytics, Sales Operations, Training, and Legal/Regulatory/Compliance partners.
• Strong communication skills with the ability to engage, connect, and influence senior management as well as sales and marketing organizations.
• Ability to manage multiple projects, vendors, workstreams, and cross-functional stakeholders simultaneously.
• Ability to simplify ambiguity, create structure, and drive execution in a fast-moving, matrixed environment.
• Strong attention to detail, sound judgment, and commitment to compliant execution.

Application Information

Amgen is committed to fostering a collaborative and high-performing culture. Qualified candidates are encouraged to apply.