Marketing Officer📣 إعلان

About English Path

English Path is a rapidly growing international language school that delivers immersive English, French, and German learning experiences. The institution operates across the UK, Europe, North America, and the Middle East, focusing on providing comprehensive language education.

The Role of Marketing Officer

English Path is seeking a Marketing Officer to join its team in Riyadh, Saudi Arabia. This full-time role is dedicated to supporting the growth of the English Path Riyadh Centre and its university pathway programmes. The Marketing Officer will execute local marketing initiatives, contribute to student recruitment activities, increase brand awareness, generate leads, and strengthen relationships with key stakeholders within the Saudi market. The position encompasses both digital and offline marketing activities, requiring close collaboration with regional marketing and admissions teams to achieve enrolment targets.

Key Responsibilities

• Execute end-to-end local and regional marketing campaigns across digital, social, email, outdoor, and offline channels to drive lead generation for English Path Riyadh and university pathway programmes.
• Manage and expand English Path Riyadh’s localised social media presence, coordinating tailored content creation, paid advertising, SEO, website updates, and lead nurturing via CRM automation.
• Adapt global campaigns, content, and creative for Saudi audiences, ensuring Arabic messaging, cultural relevance, parent communication, and local audience behavior are reflected across channels.
• Collaborate with admissions and sales teams to create compelling online and offline marketing materials and targeted lead-nurturing initiatives for prospective students, parents, high school counselors, and corporate clients.
• Manage marketing performance on platforms such as Snapchat and TikTok, from audience acquisition through enquiry and qualified lead generation, utilizing CRM segmentation and nurturing.
• Oversee the marketing strategy for recruitment events, school visits, and open days, including audience acquisition, promotion, lead capture, CRM attribution, and post-event nurturing.
• Analyze market trends and competitor activities to deliver regular performance reports and actionable insights that optimize marketing ROI and budget allocation.
• Collaborate seamlessly with global marketing, academic, and operations teams, and manage relationships with external agencies, suppliers, and media partners.
• Build and maintain marketing relationships with priority high schools, international schools, counselors, and education organizations to create sustainable recruitment channels.
• Support the development of the Riyadh/KSA go-to-market strategy by identifying priority audiences, recruitment opportunities, market gaps, and locally relevant value propositions.
• Identify and activate opportunities with student ambassadors, alumni, education influencers, corporate partners, and community organizations to increase awareness, credibility, and referrals.

Candidate Profile

• Demonstrates a creative and proactive approach to marketing.
• Possesses strong attention to detail and a results-oriented mindset focused on lead generation and enrolment growth.
• Capable of managing multiple projects simultaneously and working independently.
• Exhibits strong interpersonal and relationship-building skills, with the ability to collaborate effectively across departments and cultures.
• Is commercially curious and comfortable challenging campaign assumptions using lead-quality, market, and conversion data.
• Able to balance global brand consistency with strong local-market judgment and cultural relevance.

Qualifications and Experience

Candidates should possess 2-5 years of relevant experience in marketing, preferably within the education sector or a related field. A proven track record in executing integrated marketing campaigns and managing digital strategies is essential for this role.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia. The Marketing Officer will operate within a dynamic environment, collaborating closely with regional marketing and admissions teams, as well as global academic and operations teams.