Senior Marketing Manager LIONS Arabic Speaker

About Informa PLC and Tahaluf

Informa PLC operates Tahaluf, a joint venture with the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP) and the Events Investment Fund (EIF). Tahaluf is a B2B live and on-demand events organizer in Saudi Arabia, known for large-scale events such as LEAP, Cityscape, Black Hat MEA, and CPHI Middle East. The organization focuses on collaboration and aims to impact the global events sector.

About LIONS Riyadh

LIONS Riyadh is a new festival launched by Tahaluf in partnership with LIONS and Saudi Arabia’s Ministry of Media. It is part of the global LIONS community, which includes the Cannes Lions International Festival of Creativity. LIONS Riyadh aims to highlight Middle Eastern creativity globally, connecting regional talent with leading networks, brands, and decision-makers. The inaugural three-day festival will take place in KAFD, Riyadh, from December 6–8, 2027, gathering CMOs, creative leaders, agencies, and emerging talent to focus on creative excellence and industry future.

Role Overview: Senior Marketing Manager - LIONS Riyadh

The Senior Marketing Manager will focus on brand launch and event marketing for LIONS Riyadh. This full-time role involves translating the LIONS Riyadh proposition into campaigns that build awareness, audience demand, and long-term brand relevance. The position covers brand, audience, digital, content, and campaign marketing, aiming to establish LIONS Riyadh as a key destination for the region’s creative, marketing, and media communities. The role requires strategic thinking, hands-on campaign delivery, creative judgment, and an understanding of audience engagement across Saudi Arabia, the GCC, and international markets. The Senior Marketing Manager will collaborate with the Head of Marketing, Content, PR, Creative, and Commercial teams to ensure campaigns are distinctive, culturally relevant, commercially effective, and aligned with LIONS Riyadh standards.

Key Responsibilities

• Conduct market research and analysis to understand target audiences, competitors, and market trends.
• Support the development and execution of the LIONS Riyadh brand and campaign strategy.
• Translate LIONS Riyadh positioning into audience propositions, messaging, and campaign narratives.
• Ensure all marketing activities reflect the quality and authority of LIONS Riyadh.
• Collaborate with creative teams and agencies to develop campaign concepts and assets across all channels.
• Develop high-quality content for brand awareness and acquisition, including blog posts, social media updates, videos, and newsletters.
• Utilize speakers, content, creative work, partnerships, and festival announcements as campaign moments.
• Track key metrics to measure campaign success, including website traffic, social media engagement, and brand awareness.
• Develop and deliver integrated marketing campaigns to attract priority audiences.
• Build targeted campaigns for CMOs, creative leaders, agencies, brands, media professionals, creators, and emerging talent.
• Support audience-growth strategies across Saudi Arabia, the GCC, and international markets.
• Deliver campaigns across paid media, social, CRM, email, digital, PR, and strategic partnerships.
• Develop audience journeys from awareness to registration and ticket conversion.
• Manage marketing budgets and optimize spending against objectives.
• Manage external agencies and suppliers as required.
• Collaborate with PR, Content, and Partnerships teams to maximize the impact of announcements.
• Support onsite marketing activity and audience engagement during LIONS Riyadh.
• Conduct post-event analysis and use insights for future campaign improvements.
• Optimize digital campaign performance across paid social, search, display, and CRM.
• Use analytics and testing to improve audience acquisition, engagement, and conversion.
• Monitor the registration and ticketing funnel to identify conversion improvement opportunities.
• Develop audience segmentation and retargeting strategies.
• Manage PPC, SEO, and digital acquisition activities.
• Use data and audience behavior to refine campaign messaging, creative, and channel mix.
• Track campaign ROI and provide performance recommendations to the Head of Marketing.
• Manage and mentor marketing team members, providing direction and guidance.
• Collaborate with other departments to ensure alignment between marketing, content, commercial, and festival delivery.
• Partner with Commercial teams to support client campaigns and audience development.
• Champion creative quality and high standards across all LIONS Riyadh marketing output.

Qualifications and Experience

• Minimum of 8–10 years of experience in marketing, with a focus on brand building, audience marketing, or major events.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience.
• Proven experience in launching or growing a major brand, event, festival, media platform, or cultural proposition.
• Strong experience in developing integrated campaigns across paid, owned, and earned channels.
• Proficiency in digital marketing, analytics, and campaign optimization.
• Experience managing ticketing or audience-acquisition campaigns.
• Strong knowledge of digital performance marketing, PPC, SEO, and CRM.
• Demonstrated creative judgment and ability to recognize effective ideas, messaging, and campaign creative.
• Excellent understanding of brand positioning, audience segmentation, and customer journeys.
• Strong written communication and storytelling skills.
• Ability to manage agencies, budgets, and multiple campaigns simultaneously.
• Confidence in working with senior internal and external stakeholders.
• Interest in creativity, advertising, media, culture, and emerging industry trends.
• Strong team management experience, including motivating and developing a team.
• Background in large-scale events, festivals, media, entertainment, creative industries, or premium brands.
• Experience marketing to senior professional audiences, creators, and emerging talent.
• Experience within advertising, marketing, media, or the wider creative industries is desirable.
• Saudi Arabia or GCC market experience is desirable.
• Experience working on international campaigns or global brands is advantageous.
• Familiarity with marketing automation, CMS, creator economy, and social-media management platforms.

Work Type and Location

This is a full-time position based in Riyadh, Saudi Arabia. The role requires an Arabic speaker to effectively engage with regional audiences.