Senior Performance Media Buyer📣 إعلان

About عسل أبو نايف

عسل أبو نايف is a Saudi brand established in 1993. The company is currently undergoing a significant growth and expansion phase in e-commerce.

About the Role

عسل أبو نايف is seeking a Senior Performance Media Buyer to join its team in Riyadh, Saudi Arabia. This full-time role is directly responsible for driving e-commerce sales growth. The primary objective is to achieve the highest possible sales volume with optimal ROAS and profitability.

Responsibilities

• Lead and manage advertising campaigns across Meta, TikTok, Snapchat, and Google.
• Achieve and optimize targets for ROAS, Revenue, CPA, and CAC.
• Scale sales and budgets while maintaining profitability.
• Allocate budgets across platforms and campaigns based on performance and opportunities.
• Develop a continuous testing framework for Creatives, Offers, Angles, Audiences, and Landing Pages.
• Analyze creatives and guide the content and design teams based on data and results.
• Optimize the funnel and conversion rate in collaboration with the store team.
• Monitor the accuracy of Tracking and Attribution, integrating GA4, GTM, Pixels, and CAPI.
• Manage seasonal and major sales campaigns to maximize their effectiveness.
• Professionally handle products sensitive to advertising platform policies, minimizing ad rejections and campaign disruptions while adhering to platform guidelines.
• Provide clear, data-driven decisions and recommendations, rather than just reports.

Qualifications and Requirements

• Minimum of 4+ years of experience in Performance Marketing and Media Buying, with a total experience range of 5-10 years.
• Proven experience in e-commerce and the Saudi market.
• Experience managing monthly advertising budgets of at least 500,000 SAR.
• Demonstrated track record of achieving strong ROAS and scaling sales.
• Advanced experience with Meta, TikTok, Snapchat, and Google Ads.
• Proficiency in Salla, GA4, GTM, CAPI, and Tracking.
• Experience in handling products sensitive to advertising policies and managing ad rejections.
• Strong understanding of ROAS, CPA, CAC, CVR, and AOV.
• Ability to analyze creatives and guide testing based on performance data.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Professional certifications from Google / Meta are a plus.
• Submission of documented results and case studies in e-commerce is a fundamental requirement.

Candidate Profile

The ideal candidate will have strong, proven experience in e-commerce within the Saudi market, with a history of managing large budgets and achieving verifiable results. Priority will be given to candidates who have successfully managed large budgets and delivered strong, profitable growth in the Saudi market.