Social Media Marketing Specialist📣 إعلان

About the Role

Professional Communication is seeking a Social Media Marketing Specialist to join their team in Riyadh. This full-time position requires a creative and results-driven individual to develop, implement, and manage social media strategies aimed at increasing brand awareness, engagement, and lead generation. The ideal candidate will possess strong content creation skills, a solid understanding of digital marketing trends, and the ability to analyze campaign performance for optimization.

Key Responsibilities

• Develop and execute social media strategies aligned with business objectives.
• Create, schedule, and publish engaging content across platforms including Instagram, X, LinkedIn, Facebook, TikTok, Snapchat, and YouTube.
• Manage the company's social media calendars and ensure consistent posting.
• Plan and execute paid social media advertising campaigns.
• Monitor audience engagement, respond to comments and messages, and build online communities.
• Analyze campaign performance using social media analytics tools and prepare monthly performance reports.
• Stay up to date with industry trends, platform updates, and emerging social media best practices.
• Coordinate with graphic designers, photographers, videographers, and copywriters to produce high-quality content.
• Collaborate with the marketing team to support product launches, events, and promotional campaigns.
• Work with influencers and content creators to expand brand reach.
• Monitor competitors' social media activities and identify new opportunities.

Qualifications and Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2 to 5 years of experience in social media marketing or digital marketing.
• Strong understanding of major social media platforms and their advertising tools.
• Experience using Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads Manager, Snapchat Ads, and Google Analytics.
• Proficiency in content planning and campaign management.
• Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite is an advantage.
• Excellent written and verbal communication skills in English. Arabic is a plus.
• Strong analytical, organizational, and time management skills.

Required Skills

• Social media strategy development.
• Content creation and copywriting.
• Paid social media advertising execution.
• Community management.
• Campaign planning and execution.
• Analytics and reporting.
• Trend identification.
• Project management.
• Creativity and attention to detail.
• Team collaboration.

Preferred Experience

• Experience working in an advertising agency or marketing department.
• Experience managing multiple brands simultaneously.
• Familiarity with influencer marketing and event promotion.
• Knowledge of AI-powered content creation tools is an advantage.

Work Environment

This is a full-time position based in Riyadh.