Growth & Lifecycle Marketing Lead📣 إعلان

About Livsho

Livsho is a live-commerce marketplace that connects collectors, sellers, and retailers across the GCC region. The platform facilitates the discovery of collectibles through live shows and auctions, fostering connections with knowledgeable sellers and building communities. Livsho is expanding its full-time team in Jeddah to enhance seller success and improve the buyer experience.

Role Overview

The Growth & Lifecycle Marketing Lead will be responsible for the entire buyer journey, from initial discovery to becoming a repeat customer. This full-time position, based in Jeddah, Makkah, involves leading hands-on buyer growth across acquisition, activation, and retention. The role focuses on identifying effective strategies to attract relevant collectors, guide them to their first purchase, and encourage repeat engagement. The successful candidate will collaborate with a content specialist, category managers, and the product team, balancing paid campaigns with lifecycle execution. Experience required for this role is 2-5 years.

Key Responsibilities

• Manage acquisition by planning, launching, and optimizing paid campaigns on relevant channels, with budget allocation based on buyer quality and commercial performance.
• Develop and refine lifecycle journeys, including onboarding, first-purchase, repeat-purchase, and reactivation campaigns across available messaging channels.
• Segment the audience using category interests, purchase history, and engagement signals to ensure relevant messaging and avoid unnecessary contact.
• Implement a focused experiment program, prioritizing hypotheses, defining success metrics, and testing creative, audiences, offers, and journeys to yield interpretable results.
• Direct creative assets and creators by writing clear briefs for the content specialist and creator partners, linking each asset to a specific audience and measurable objective.
• Coordinate show campaigns with category managers for launches and important shows, aligning promotion with seller and inventory readiness.
• Maintain measurement quality by partnering with the analyst and CTO on tracking, attribution limitations, cohort analysis, and establishing a reliable reporting rhythm.
• Own commercial reporting, providing insights on spend, first-time buyers, acquisition cost, retention, and contribution, with recommendations for scaling, adjusting, or discontinuing activities.

Qualifications and Experience

• Demonstrated experience in hands-on growth marketing within a consumer app, marketplace, or e-commerce business, typically accumulated over three or more years.
• Direct experience managing paid campaigns and executing lifecycle/CRM strategies, with proven results tied to customer acquisition and purchases.
• Understanding of attribution limitations, cohort analysis, conversion funnels, and robust experiment design.
• Ability to manage budgets, make clear trade-offs, and explain results without relying on vanity metrics.
• Strong judgment regarding Arabic-speaking audiences and proficiency in English.
• Full-time on-site availability in Jeddah.

Beneficial Experience

• Experience with GCC consumer audiences, mobile app measurement, or category-based marketplaces.
• Experience coordinating creators and developing automated messaging journeys with consent and frequency controls.

Performance Measurement

Success in this role will be measured by metrics including first-time purchasing customers, customer acquisition cost, repeat purchase rates, cohort retention, campaign contribution after costs, and incremental results where measurable.