Marketing Manager Retail / Mall/ Hospitality/ Real Estate background

About the Role

Swisslinx Middle East is seeking a Marketing Manager with a background in Retail, Mall, Hospitality, or Real Estate. This full-time, on-site role is based in Jeddah, Makkah, Saudi Arabia, and involves leading the pre-opening and launch marketing strategy for a new destination. The role reports directly to the General Manager.

Role Context

The Marketing Manager will be central to building the brand for a new destination that combines F&B, retail, health and wellness, and office offerings. This position requires a hands-on, commercially focused individual capable of managing strategy, creative development, digital marketing, events, tenant engagement, and on-site execution to drive footfall, customer engagement, and tenant performance post-launch.

Key Responsibilities

• Develop and manage the annual marketing strategy, activity calendar, and phased budget.
• Translate launch strategies into practical pre-opening, launch, habit-building, and community campaigns.
• Build and maintain the destination’s brand positioning, tone of voice, and visual identity.
• Provide marketing input for tenant mix, leasing activity, asset positioning, and commercial priorities.
• Plan and execute pre-opening teaser campaigns, launch campaigns, and post-opening programming.
• Manage the destination’s phased opening program to maintain public interest.
• Plan and deliver events, seasonal campaigns, weekend/evening programming, pop-ups, markets, and family activities.
• Oversee the full event lifecycle, including concepts, budgets, suppliers, production, and approvals.
• Coordinate activations with Operations, Facilities Management, Security, and access teams.
• Develop commercial use of common areas, including brand activations and sponsorships.
• Act as the primary marketing contact for all tenants (F&B, retail, wellness, office).
• Build and manage a tenant marketing program, including joint campaigns and cross-promotions.
• Coordinate individual tenant opening campaigns to align with the overall destination launch.
• Manage tenant offers, openings, and news across owned channels.
• Monitor tenant marketing contributions and promotional funds.
• Conduct regular tenant marketing meetings to share calendars and report results.
• Manage the destination’s digital presence across Instagram, TikTok, Snapchat, X, website, WhatsApp, CRM, Google Business Profile, and map listings.
• Develop and manage the content calendar, including photography, video, and tenant-generated content.
• Lead paid digital activity, including media planning, audience targeting, and campaign optimization.
• Manage the influencer and creator program, from selection to ROI tracking.
• Monitor online reviews, community engagement, and customer sentiment.
• Support the development of customer databases, CRM, loyalty, or membership initiatives.
• Scope, appoint, and manage external agencies and suppliers for various marketing services.
• Prepare agency briefs, monitor timelines, and ensure output meets standards.
• Manage agency commercials, purchase orders, invoices, and performance reviews.
• Produce monthly reports on footfall, campaign performance, digital metrics, and budget.
• Collaborate with Operations to ensure accurate footfall measurement and reporting.
• Connect marketing activity with tenant sales performance to guide future investment.
• Maintain accurate records of contracts, approvals, permits, budgets, and campaign results.

Qualifications and Experience

• 5-10 years of experience in marketing, preferably within retail, mall management, hospitality, or real estate sectors.
• Demonstrated ability to develop and execute comprehensive marketing strategies.
• Experience in managing pre-opening and launch campaigns for new destinations or assets.
• Proficiency in digital marketing, event management, and tenant engagement.

Work Environment

This is a full-time, on-site position located in Jeddah, Makkah, Saudi Arabia.